Request For Funds: Transform Group Full-Service Public Relations

Request For Funds: Transform Group Full-Service Public Relations

Total Requested Funds for Retainer: $30,000 (paid in crypto)

SITUATION ANALYSIS

In the aftermath of the recent crypto carnage, Beefy has emerged as a safe and smart option for traders looking for a better way to operate. And, as other projects in the space have collapsed, Beefy and its native token, $BIFI, have continued to shine by sticking to the project's values and focus on building.

Beefy has capitalized on the market tumult to be one of the most trusted names in DeFi. The most impressive thing is that the DAO has done this without a true grassroots social media community or much public relations help. All of this demonstrates the true stability and strength of the Beefy and its products. As Beefy prepares for its next chapter and accelerates its growth model, it will need an experienced public relations team that understands the world of cryptocurrency, media, and has connections across the globe.

Since 2013, Transform Group has been the industry’s leading PR firm, having launched countless cryptocurrency, blockchain, and DeFi projects. Most recently, Transform Group has managed campaigns for Radix, the first layer-one protocol for DeFi, Brave New Coin, which provides DeFi indices for exchanges, and top blockchain networks ICON and Telos as they expand to provide DeFi services. This proposal will outline a comprehensive strategy for introducing Beefy The Multichain Yield Optimizer to a wider audience, create a narrative around the project as being the “best of breed,” and to generate a grassroots groundswell around the project’s services and token.

This campaign seeks to gain a high level of visibility in the cryptocurrency/blockchain and mainstream press.

The goals for this campaign include:

1. Introduce and create buzz around Beefy The Multichain Yield Optimizer and create a narrative around the project as a “best of breed” provider.
2. Explain Beefy technology and its value proposition to relevant investors in the cryptocurrency and blockchain space.
3. Generate targeted visibility for Beefy’s leadership and gather attention around the DAO’s DeFi thought leadership.

ABOUT TRANSFORM GROUP

Transform Group is the leading blockchain strategy and public relations agency in the world, with offices in Los Angeles, San Francisco, Las Vegas, New York, Miami, Bermuda, and its global headquarters in San Juan, Puerto Rico. Transform Group is dedicated to creating and sustaining industry leadership positions for its clients through superior strategy, relationships, market intelligence, and execution. Transform has been the global leader in blockchain public relations since 2013, representing 300 blockchain companies including 150+ token launches and growth campaigns. As of January 1, 2021, Transform cryptocurrency clients represent 57% of the total market value of all cryptocurrencies excluding Bitcoin, according to CoinMarketCap.

As the industry evolves, Transform Group has continued to be pioneers in each important new market segment, including Decentralized Finance (DeFi), Non-Fungible Tokens (NFTs), and national digital currencies. In addition to Transform Group’s Public Relations and Strategy divisions, the Firm has been a consistent leader in investor relations and events through its ownership of BitAngels, the world’s first cryptocurrency angel network, and CoinAgenda, the premier global event series connecting blockchain investors and entrepreneurs since 2014.

As the original blockchain public relations firm, Transform launched the first token sale in 2013 (Mastercoin) and went on to work with more than 200 tokens companies and foundations, including Augur, Bancor, EOS, Ethereum, Golem Network, Gnosis, Lisk, MaidSafe, Qtum, VideoCoin, and WAX. Additional success stories include campaigns for Aeternity, Atari Token, Bittrex, CoinBene, Dash, Factom, ICON Foundation, Kraken, NEM, OKEx, Polymath, Radix, ShapeShift, Telos, and Tether.

Transform is the only mainstream business and consumer public relations firm with deep roots in the blockchain sector, and it has placed clients prominently on a regular basis in all the leading cryptocurrency publications, including CoinDesk, Cointelegraph, Decrypt, The Block and BlockWorx along with top industry podcasts and YouTube channels. In addition, Transform has generated significant media coverage by top-tier business, technology, and consumer media, including placements in AP, BBC, Bloomberg, Business Insider, CNBC, Forbes, Fox, The New York Times, Reuters, TechCrunch, USA Today, VentureBeat, Wall Street Journal, WIRED, and many others.

CAMPAIGN ELEMENTS

Proactive Media Outreach ● Ongoing, comprehensive media research, market analysis, and compilation of opportunities for various types of media coverage. ● Identify the most influential publications in all popular vertical markets relevant to Beefy, including DeFi and yield farming. ● Work with the client’s leadership team to develop newsworthy topics that best position the project in the appropriate media. ● Writing, editing, and dissemination of press releases and media alerts. Strategically time news under embargo where appropriate. ● Development and segmentation of feature story opportunities. ● Pitch client’s leadership for podcasts and commentary opportunities on relevant topics including DeFi, DAOs, crypto related news, and security.

Thought Leadership ● Pitch essays by the client’s leadership to relevant publications on newsworthy topics. ● Analyst relations in relevant categories.

Speaking, Conferences, and Events ● Pitch members of the client’s leadership team as presenters and panelists at relevant industry conferences and events (virtual or in-person). ● Recommend industry events to consider for sponsorships.

Monthly Reporting ● Reporting of editorial mentions using CoverageBook software, including estimated coverage views, social shares, and other analytics. ● Regular strategic calibration and tactical recap; compare results to date against goals.

TRANSFORM GROUP FEE SCHEDULE

Initial Retainer: $30,000 initial retainer, to be applied against services by Transform Group professionals on an hourly basis in 15-minute increments.

Retainer fees have no time expiration and may be applied toward any agency service or product.

Transform Group: https://transformgroup.com/