Core Contributor: Copywriter (March 2024 - August 2024 inclusive)

Author:

hertzov.eth & “hertzov” in the CoW Discord

About You:

I am applying for a grant from the CoW DAO to continue performing copywriting & growth marketing services for CoW DAO and all its products.

• Core copywriter contributor to CoW Protocol since March 2023

• Previously led content writing and community management efforts for DAOs, blockchain startups, and web3 newsletters

• Formal background in digital marketing & media buying for web2 startups, enterprises, and commercial brands

My main contributions to CoW DAO up to this point include:

Serving as content lead for the CoW Protocol blog, publishing articles at an average cadence of 1x/week. Highlights include:

• Feature launch articles

  • Announcing CoW Swap Surplus Notifications (3,000 views to date)

  • CoW Hooks: You are in control! (2,300 views to date)

  • CoW Swap Launches TWAP Orders (2,100 views to date)

• SEO articles

  • EIP-1271 Explained (1,100 views to date)

  • What is Backrunning? — MEV Attacks Explained (1,100 views to date)

  • What is a Sandwich Attack? — MEV Attacks Explained (1,000 views to date)

• Talk Recaps

  • Navigating the Evolution of CoW Swap: From Market Orders to Programmatic Orders

  • MEV Transparency: Ensuring Fairness In DeFi Markets

  • Understanding Order Flow Auctions

• Partnership Announcements

  • CoW DAO integrates oSnap for decentralized governance

  • Tally Recipe for CoW Swaps

• Ongoing

  • Monthly community updates

  • Weekly meetings with Ercule, CoW’s retained SEO agency

Writing the content for all new CoW DAO product web pages:

• https://cow.fi/cow-amm

• https://cow.fi/widget

• https://cow.fi/daos

• https://mevblocker.io/

Drafting, reviewing, and posting social media content. Highlights:

• Individual tweets

  • MEV Blocker Launch (322,000 impressions)

  • Programmatic Orders Launch (182,000 impressions)

  • CoW Hooks Launch (89,000 impressions)

  • TWAP Launch (81,000 impressions)

• Repeatable Content Series

  • MEV Blocker quotes

  • “Get more than you asked for”

  • Transactions spotlights

  • Glossary

Writing content & copy as needed

• Documentation overhaul — Outlining, writing, and editing the “Concepts” section, proof-reading the rest of the docs.

• Copy for seasonal UIs

• Conference banners

• Reviews of company-wide user-facing content

  • Monthly investor updates

  • Job postings

  • CIPs

Miscellaneous marketing initiatives

• Proposing branding & content for the upcoming CoW Protocol narrative overhaul

• Ideating on and executing one-time campaigns such as the TWAP-tember trading contest

• Providing ideas and feedback regarding ongoing marketing initiatives

• Reviewing all published user-facing written content

Grant Category:

CoWmunity Growth

Grant Goals & Impact:

Initiatives for the next 6 months of this role include:

• Ongoing

  • Reviewing and editing all published written materials including, but not limited to, the website, docs, release announcements, blog content, social media posts, and paid ads

  • Continuing a weekly cadence of publishing SEO content to the blog

  • Drafting and reviewing social media posts

• Individual

  • Establishing a review cadence of SEO performance and creating a formal strategy for crafting future impactful SEO content

  • Migrating the blog away from Medium and toward a self-hosted CMS

  • Once the brand redesign is finished, writing content for the new website and implementing the overhaul

  • Potentially restarting paid ads initiatives, dependent on marketing team budget allocations

I will devote at least 110 days each 6 calendar months to carrying out the Services specified.

I shall provide the Services to CoW DAO from March 1st to August 31st, 2024. To be actively renewed after the initial period through proposal and voting.

Milestones:

• Continual progress toward the Grant Goals & Impact, as outlined above

• Assisting the marketing team with ad-hoc initiatives, as specified by the Head of Marketing

• Attending regular meetings with the marketing team & marketing partners

Funding Request:

My fee is $6,250 (“Fee”) per month, inclusive of taxes. Denominated in xDAI.

Gnosis Chain Address:

0xEF2e9740FeB7fbe65e4E1204AA2b37D89ec74A41

One-off addendum:

Per the invite of the CoW leadership, I will be attending the team off-site in Lisbon from March 5th through March 15th, 2024. I am requesting a one-time reimbursement of 970 xDAI to cover my flights to and from Portugal.

Referral:

The grant has been discussed with CoW Protocol core team members, including @anna @fleupold.

By submitting this grant application, I acknowledge and agree to be bound by the CoW DAO Participation Agreement and the CoW Grant Terms and Conditions.

By submitting this grant application, I acknowledge and agree to be bound by the applicable CoW DAO Core Contributor Grant Terms.