Rebranding Governance Proposal

Overview

• Our project has been striving for continuous growth amid rapidly changing market conditions and regulatory shifts. However, the current apM token, which retains the branding of our partner company apM, has faced scalability limitations. To ensure the long-term success of the project, we are initiating a comprehensive rebranding.
• Previous merger and rebranding proposals encountered realistic challenges, such as token swap ratio issues, difficulty preserving the value of existing holders, and uncertainty regarding additional exchange listings. To address these concerns, we are introducing a Diamond Membership system and proceeding with a 1:1 rebranding and token swap to a new token.

What is the new token "VIP"

• "VIP" is a BEP-20 token on the BNB Chain, offering faster transaction speeds and lower fees compared to the existing apM token. The shift to the BNB Chain ecosystem will enable broader collaboration and growth opportunities beyond the current apM-branded limited use cases. The new token will expand its utility to more Dongdaemun wholesale stores as well as on- and off-chain services.

Benefits for VIP Holders

• Users holding a certain amount of VIP tokens will receive Diamond Membership, which can be used at apM’s wholesale markets.
• Diamond Membership holders can purchase apM e-Vouchers at a discounted rate, redeemable at over 1,000 wholesale clothing stores.
• Premium Access to job listings, AI services, and other business resources through the apM Members app (potentially rebranded for expansion). Additional benefits or increased usage limits for Diamond Membership holders. Expanded membership privileges for global growth and service diversification.

Voting Information

• Proposal submission: April 3, 2025
• Voting period: April 4, 2025 – April 11, 2025
• Voting condition: The proposal will pass if it receives at least 50% approval in the on-chain vote.

✅ If the proposal is approved

• All ERC-20 apM tokens will be swapped 1:1 for BEP-20 VIP tokens.
• VIP tokens will not exceed the total supply of apM tokens and will not be subject to additional lock-up upon swap.
• However, the remaining locked assets from the company’s Global Expansion & User Reward Pool will be swapped into the VIP Membership Expansion Pool and distributed linearly over 24 months. (This pool will be used for Diamond Membership rewards, e-Voucher service operations, project development, and user incentives during the distribution period.)

❌ If the proposal is rejected The rebranding and token swap will not proceed. Alternative merger and rebranding proposals will be considered. The existing apM token and current services will remain unchanged, with further development plans explored.

**This governance vote is a crucial step in shaping the future of our project. We highly encourage your participation. **