Finalization of Halo Branding

Summary This proposal seeks community ratification of the new Halo branding identity. After careful exploration of more than 20 design directions and in collaboration with contributors from the community, we believe the final version successfully embodies the product’s positioning, tone, and long-term vision. This vote will confirm community consensus before the branding is adopted across all public-facing materials, product interfaces, and marketing channels.

Context Over the past several weeks, we have undertaken a comprehensive branding exploration process to align Halo’s visual identity with its core mission: to be the most trusted, intelligent, and future-forward AI terminal in Web3.

Following internal reviews and external feedback, we believe this visual identity captures what Halo stands for: a serious, credible, and sharp project designed for forward-thinking users navigating the next wave of crypto x AI.

Rationale Finalizing branding now allows us to:

1. Begin design and development of the new Halo website
2. Create consistent social and marketing materials
3. Apply the branding to the AI terminal interface and UX
4. Enable clear, confident external communications and positioning
5. Move forward with press, partners, and future listing conversations with a cohesive identity

The inclusion of the community suggestion in the final logo is also a meaningful reminder that this is a collective effort—one that benefits from your creativity and involvement.

What You Are Voting On The final branding package: https://drive.google.com/file/d/1pgcN46MgdAhzjsdQ3L2l_7_XVohi6rlW/view?usp=sharing

A “For” vote means: You support moving forward with this branding direction, and approve it as the official identity of Halo moving forward.

An “Against” vote means: You believe the design needs further refinement, or that another direction should be explored before adoption.