[SAND] SIP-37: Metaverse Odyssey: Igniting Grassroots Brand Integration

TL;DR

| What | ‘Metaverse Odyssey: The Sandbox Edition’ is a one-month gamified event series designed to showcase how brands can seamlessly integrate into The Sandbox ecosystem. | |----|----| | Why | Today, The Sandbox is missing one crucial piece: community-centric brand integrations. The Metaverse Odyssey could give the DAO a proven model to onboard both brands and players, one of the biggest growth drivers for The Sandbox. It directly serves the DAO’s mission: empowering creators, strengthening the ecosystem, and proving The Sandbox’s long-term value as the metaverse of choice. | | How | We will run a 1-month season of gamified events in The Sandbox, combining weekly game nights, brand-driven narratives, live streams, and custom partner integrations - demonstrating that independent studios can leverage The Sandbox to deliver community-engagement campaigns for a total cost of 12,000 USD | | When | Event Series starts in December 2025 | | Who | Robin, project leader, responsible for design, coordination, and delivery of the Metaverse Odyssey, Mayeul, CTO, skills in technical pipeline optimization to ensure smooth production, reliable builds, and seamless integration of branded content. |

Council Recommandation

Neutral

SIP Details

Problem Description

While The Sandbox has strong tools and an active community, brand onboarding remains complex and underutilized. Many external brands struggle to see how they can integrate meaningfully into the ecosystem, and creators lack a clear, replicable framework to run successful campaigns independently. At the same time, players need fresh, engaging events that keep them active while attracting new participants from outside The Sandbox.

Brand integrations are almost exclusively handled by The Sandbox’s internal team, which limits opportunities for creators to build successful businesses within the metaverse and runs counter to its core value of decentralization.

Without a proven community-led model, brand activations risk being more and more isolated, resource-heavy, and difficult to replicate; limiting growth for creators, brands, and the ecosystem as a whole.

Solution Proposed

The ‘Metaverse Odyssey - The Sandbox Edition’ is a gamified brand experience designed to demonstrate The Sandbox’s unmatched potential to onboard both brands and players through immersive storytelling, social events, and brand integrations.

Our objective:

• Host a season (1 month) of Metaverse Odyssey events in The Sandbox, blending community competition with brand-driven narratives.
• Actively convert game night participants and brand partners into long-term members of The Sandbox ecosystem.
• Create weekly original game nights to stimulate The Sandbox community (to be streamed on X & twitch)
• Deliver a custom experience that highlights The Sandbox’s creative flexibility and allows for partner integration.
• Leverage this event to spot active TSB players & creators, and allow them to win a ‘Tiny Fighters’ community members pass.

By offering a low-risk, high-reward entry point for brands, The Odyssey becomes a live case study proving how The Sandbox can seamlessly integrate external brands, energize the ecosystem & attract new active players.

All creators required for this project will be sourced directly from The Sandbox community. If their skills match the project’s needs, we will prioritize collaborating with the “Tiny Creators", a trusted network of builders and artists from our brand, ensuring both quality delivery and community empowerment. Among them, we’re happy to work with Sanctum, Sebga, XtremArcader and more!

(See exactly what Tiny Creator means, and how you can join here)

Benefit to The Sandbox Ecosystem

The Odyssey serves as a proof-of-concept activation that can be replicated to onboard multiple brands and their audiences at scale, with a community-centric perspective.

For Creators

• Opportunities to collaborate on branded projects, bringing revenue and visibility.
• Proof they can independently lead brand campaigns, unlocking new business opportunities.
• Leverage this case study to build their own campaigns.
• Recognition through event highlights and social media exposure.

For The Sandbox

• Demonstration of impactful community-led brand activations, strengthening credibility.
• A healthier, decentralized ecosystem where creators, brands, and players thrive together.
• Sustained visibility across multiple channels, amplifying reach.
• Growth in active users and stronger community stickiness.

For Brands

• A clear integration cycle from concept to in-game presence, reducing onboarding friction.
• Direct exposure to engaged gaming communities beyond The Sandbox.
• Continuous visibility through repurposed content across social media.
• Built-in utility for their actual community members, through gaming.

For Players

• Access to fresh, high-quality brand experiences inside The Sandbox.
• Fun and socially engaging events that encourage long-term retention.
• A sense of belonging as their participation is highlighted in community content.
• A richer catalog of unique, community-built worlds to explore.

Since the creation of the Tiny Fighters, we have been committed to helping creators grow and develop their business in the ever-changing metaverse market. This SIP represents the natural continuation of that mission. We hope the community will recognize not only the immediate value of this activation, but also the long-term benefits it can bring to creators, brands, and The Sandbox ecosystem as a whole.

Events:

All branded activations will take the form of themed game nights, restreamed across our social channels to maximize visibility. Each week will introduce fresh concepts, from casual community hangouts to competitive contests, keeping the experience dynamic and inclusive. To mobilize and reward participants, we will distribute prizes in $SAND alongside exclusive rewards from partner brands.

Targeted Demographic:

Brands & partners : Web3-native projects and lifestyle/entertainment brands looking for an accessible entry point into The Sandbox ecosystem.

Players & creators : both existing Sandbox community members and new players attracted through brand partnerships and social events. Geographically, the project is open to a global audience, with a focus on reaching active gaming and Web3 communities.

Risk analysis

| Risk | Why | Mitigation | |----|----|----| | Brand Commitments | Some brands may hesitate or delay joining the Odyssey, reducing the intended diversity of integrations. | We already have warm conversations ongoing, and if needed, the event will proceed with Tiny Fighters as the core brand while continuing outreach. | | Player Participation | Difficulty in reaching the target of 500+ unique players. | Leverage The Sandbox community channels, brand partners’ audiences, and Tiny Fighters’ network; incentivize participation with quests, rewards, and social content. | | Timeline Delays | Production or brand onboarding taking longer than expected. | Clear internal deadlines, phased milestone validation, and prioritization of core features to ensure launch readiness. |

Budget requested

Overall cost: 12,000$ USD

Breakdown of the Cost

| | | | |----|----|----| | Production & Creation | Game design, partner avatars, quests, technical integration, and testing. We optimized this cost by leveraging a previous experience we now own the rights to, after the closure of a company Robin worked for. It will be fully rebranded and updated to align with the latest TSB tools and guidelines (Find here a teaser of this past experience: ) | $3,200 | | Communication & Marketing | Pre-launch campaign, community management, and post-event content. | $2,000 | | Live Event Organization | Game Nights (approx. 9-15), streaming, event tools, and player rewards. | $1,800 | | Post-Event & Reporting | Impact analysis, report writing, and public release. | $600 | | Management & Coordination | Project oversight, partner follow-up, and administration. | $800 | | Taxes (30%) | Based on our actual legal structure in France | $3,600 |

Implementation Plan

| Milestones | How do we measure success? | Deliverables | Expected completion date | Unlock Payment | |----|----|----|----|----| | #1 Pre-Launch Production | Finalize Odyssey game build in The Sandbox. Create 3 custom avatars + brand-related quests. Secure 3 brand partners. Prepare & launch promotional campaign. | Release marketing supports and video teaser of the Odyssey. | November 7th | 6,000$ | | #2 Live Event Series | Host 2-3 weekly Game Nights. Attract 500+ unique participants, with at least 30% being first-time San

... please visit link below to view full proposal

https://snapshot.org/#/sandboxdao.eth/proposal/0xaa5a051969c9a4bf56b5c67648fcd8e4cd38904a7eaa97fa52e6695e440adba5