TLDR;

What

Following The Sandbox DAO Request for Proposal, we received 2 submissions. This SIP aims to select the winning candidate to create and manage The Sandbox UGC Platform.

Why

TSB DAO aims to empower the community by giving ownership of the platform to its members. The Platforms goal is to enhance visibility and accessibility of creators’ experience on The Sandbox platform through an independent UGC website, driving increased traffic, developer engagement, and player retention.

How

The selected team will implement the platform, funded by the DAO. and develop a revenue model for long-term sustainability.

When

Discussion begins December 11th. Voting opens December 25th and run for two weeks. The Candidates have an implementation timeline between 3 to 4 months.

Who

2 candidates, The Council and Wakeup Labs with their linked proposals in their summary table below.

CANDIDATES

Aspect	The Council QA LLC (not affiliated with the DAO SC)	Wakeup Labs
Link to full proposal	Link	Link
Competitive Advantage	Focus on premium features, User-friendly design, Monetization opportunities.	Cost efficiency, Transparency, Product and technical feasibility research phase
Key Features	Index, User/Developer Login, User/Developer Experience Submissions, Administrative Backend, Administrative Approval Curation System, Advertisement Implementations, Developer Access Pass Minting Page with TSB Integration, Responsive Design	Experiences management for creators, Search Filters, Analytics, Responsive Design, $SAND incentives.
Funding Model	User and Creators Subscription, Merchandising sales, Advertisement	Fee paid by creators for featured experiences, Collect a % fee on creators treasury for players incentivization (to rate an XP, leave a review)
Implementation Timeline	Day 1 Deliverables - 4 months	4-5 months from project approval to delivery.
Budget requested	$150,000 USD	$57,750 USD
Team Involved	Alex Florez, Project Director, Deep knowledge of The Sandbox operations, Joseph Madding, Expertise in marketing, community building, and Web3 ecosystems, Tom Rolfe, Full stack web developer tomrolfe.co.uk	2 Senior Full Stack Developer - Full Time. 1 Technical Lead / PM - Part Time. 1 QA Engineer - Part Time. 1 Designer - Full Time.
Previous Projects	Deep expertise in The Sandbox ecosystem with a track record of delivering UGC tools and platforms.	Over 40 projects completed for high-profile Web3 clients, including Arbitrum, Optimism, and Coinbase.

SIP Details

Background/Context

The Sandbox DAO is focused on tackling the following issues:

• Boost traffic to existing Sandbox experiences.
• Provide independent creators with a platform to list and showcase their experiences.
• Simplify player access to experiences and reward participation with SAND incentives.

Benefit to The Sandbox Ecosystem

The creation of a new UGC platform will serve as a hub to list, showcase, and promote UGC experiences in the Sandbox ecosystem.

Key benefits:

1. Increasing traffic to Sandbox experiences.
2. Empowering creators with a platform to display their work.
3. Simplifying player access to experiences and rewarding participation with SAND incentives.

Primary Personas:

• Creators: Gain visibility and attract players to their experiences.
• Players: Discover and engage with diverse experiences more easily.

Resources Required

• Request Budget will be taken from Game Content Treasury.
• Revenue Model
  • The DAO receives 100% of the revenue generated by the third-party company until its initial investment is fully recouped.
  • Once the investment has been recovered, the revenue is split 50/50 between the DAO and the third-party company until the DAO earns 3 times its original investment.
  • After this milestone is achieved, the revenue split will move to 80/20, in favor of the third party.

Risk Analysis

Risk 1: Platform adoption may be slow due to creator hesitancy or limited user engagement. Mitigation: Both proposals include $SAND-based incentives to encourage participation.

Risk 2: Timeline delays could affect the project delivery. Mitigation: Regular milestone reviews and DAO oversight.

Risk 3: Revenue model sustainability. Mitigation: Both proposals include detailed revenue-sharing plans with clear milestones.

Voting Options

• The Council
• Wake Up Labs
• None of the proposals

You will be asked to spread your voting power among the 2 candidates or select "none of the proposals".

For instance: 100% on candidate A, 0% on candidate B; 50% on both candidates, 20% on candidate A, 80% on candidate B.

NB: The TSB API isn’t a must-have for this SIP. While the API could help with analytics for each experience, the priority should be getting a solid MVP version of the site that gains traction with players and creators. This would set us up to consider more development work with the Product Team in 2025. Since the value of the API is still uncertain, this SIP is planned to move ahead independently from the Product Team for now. —