Starting the year with a bang - Launching the biggest Marketing Campaign yet.

Last year was an eventful year for the VIDT DAO ecosystem and its community. The inauguration of the DAO set the stage for a large number of ambitious proposals. All these proposals have been a key part of the growth that the VIDT DAO has seen since the DAO inception.

The ecosystem expanded with the addition of new integrators and the launch of innovative projects like FileValidator, VIDT Academy and implementation of the dynamic context functionality.

These expansions, in addition to an overhaul of the pre-existing VIDT DAO infrastructure, garnered considerable attention on social media and beyond, shining a spotlight on our accomplishments and broadening our reach in the blockchain space.

This surge in recognition has been more than just a high point for the ecosystem; it has created a wave of effective marketing strategies and a deeper understanding learned from the insights gained. The journey has been rich, leading to the validation of numerous new theories and strategies.

The foundation for a bright future of VIDT has been set.

Starting the year with a marketing bang

This proposal is a direct reflection of that understanding and momentum. We saw the implementation of several proposals aimed at enhancing VIDT DAO's marketing strategies. The positive results are evident. The amazing performance of the VIDT DAO markets is a reflection to the effectiveness of all the great marketing that have been a benefit of our community and its members.

Now, we're setting our ambitions even higher for 2024. This proposal is dedicated to making it the most impactful year in our community's history. We aim to increase our marketing efforts beyond the high standards set in the previous year, starting with ambitious improvements to our already successful marketing initiatives.

Our Marketing Partner

Last year's launch of FileValidator v1 showcased the capabilities of a prominent marketing agency renowned for its expertise in the web3 industry. This agency, with its comprehensive understanding of the sector and grasp of our target audience, demonstrated its effectiveness in marketing. Their success is clear evidence of their deep industry knowledge and skill.

Because of this, our proposal is to use the agency's existing familiarity with the VIDT DAO ecosystem for our upcoming marketing campaign. By utilizing their proven expertise and insights, we aim to achieve an even more impactful and successful campaign.

Growth

Multiple proposals last year have had the focus on integrations itself, and not necessarily on VIDT DAO as a community itself.

This proposal is different. We’d like to use this proposal to launch a full scale marketing campaign with the complete focus on VIDT DAO itself. The foundation has been built, the tools and highlights have been developed.

Now it is time for growth.

This means the granted VIDT DAO tokens will be used for:

• Influencer marketing: Influencer marketing plays a pivotal role in the blockchain and cryptocurrency sectors, acting as a crucial bridge that connects and strengthens communities. These influencers are not just promotional tools; they are vital pillars that guide enthusiasts to suitable opportunities. Collaborating with these influencers opens the door to reaching new audiences, allowing us to precisely target individuals who would most benefit from and contribute to our ecosystem and community, making partnerships a great strategy for this proposal.
• Content marketing: Content marketing works as ammunition for the influencers and algorithms of the social media platforms. Since the start of the VIDT journey, content has been used to communicate and reach new audiences and this is something that we acknowledge and want to expand upon.
• Community marketing: The community is an ever growing, and crucial, part of the ecosystem. This proposal will also include marketing efforts to scale the size of the communities within the VIDT DAO ecosystem, and find new ways to engage with communities using the new to be content, and social media channels available.

The proposal

This proposal is for a grant of 3.3 million tokens. The grant will be used for all the marketing efforts outlined above. Our primary objective is to significantly expand the ecosystem, ensuring that every token invested in this proposal not only benefits but also enhances the return of our community members and investors.

The overarching goal is to elevate the marketing strategies implemented in 2023 to new heights, building upon the successes already achieved. We are immensely enthusiastic about the potential of this endeavor and firmly believe in the new opportunities it will create. This initiative represents not just an investment in marketing but a pivotal step towards broader growth and engagement within our community.