Summary
This XIP (XBorg Improvement Proposal) suggests a strategic seed round allocation for Key Opinion Leaders (KOLs) between $300,000 and $500,000. These funds aim to engage KOLs within our seed round, using terms aligned with the wider seed round and the community seed round. This proposal is a response to recent concerns about the influence of KOLs on retail investors, notably influencers dumping tokens. As a result, our aim is to improve transparency and better align with our community and holders.
Definition of Key Opinion Leaders (KOLs): KOLs are influencers who have significant impact across various platforms, including but not limited to X, YouTube, TikTok, and others.
Motivations
To expand the awareness of XBorg, it is imperative to forge partnerships with KOLs whose values harmonise with ours.
These strategic partnerships aim to augment our presence in the Web3 ecosystem and the broader gaming industry.
Offering KOLs an allocation within our seed round is an effective way to forge strong relationships with influencers without spending capital.
This approach also cultivates mutual interests between KOLs, XBorg, and the larger community. KOLs possess a vested interest in promoting and engaging with our platform.
SwissBorg's extensive influencer network can potentially facilitate collaborations with prominent KOLs, including but not limited to Ivan On Tech, Crypto Banter, and CoinBureau.
Specifications
This amount will come from the $3 million VC round's allocation, setting aside between $300,000 and $500,000 for KOLs.
The maximum individual investment for Tier 1 KOLs is $30,000, and $10,000 for Tier 2 KOLs.
We aim to onboard between 15 and 30 KOLs, maintaining a healthy balance of KOLs' focuses, from crypto to gaming and esports.