[1IP- 31] 1inch Community Builders Program

This proposal outlines the launch of 1inch's first community program aimed at gathering 1inch supporters, users, and creative individuals to support and expand the brand's reach in order to make Web3 and DeFi more accessible to the masses. The proposed program requests $100,000 USDC for a three-month trial period, with specific key performance indicators (KPIs) to measure the program's success.

KPIs

The following KPIs will be tracked during the trial program:

• Number of events
• Attendance at events
• Amount spent by participants
• Number of 1inch app downloads
• Partnerships established (social media, in-person, event, AMA)
• Growth of online community (measured through unique Discord invite link)
• Views on content produced
• Engagement metrics (likes, comments, shares) on content
• Number of messages sent
• Number of participants in online activities
• Reactions to special announcements/messages
• Blog post views
• Engagement metrics (likes, comments, shares) on blog posts
• Growth of online community (measured through unique Discord invite link)

Abstract

This proposal introduces the Community Builders Program for 1inch, which aims to provide a framework for 1inch supporters to contribute their skills and establish local hubs that build and grow the 1inch community. The program aims to achieve the following outcomes:

1. Increase brand awareness and understanding of the 1inch ecosystem and DeFi.
2. Generate localized, educational content to facilitate product onboarding and understanding.
3. Showcase talent, diversity, and creative efforts that align with 1inch's vision and mission.
4. Establish in-person communities through local events.
5. Provide opportunities for engagement, connection, and networking with Web3 enthusiasts.
6. Drive growth in the number of active users engaging with 1inch products.

Tracks

The program consists of the following tracks:

1. Translation Track: Focuses on translating written content about 1inch to distribute information about the project.
2. Creative Track: Involves producing visual content such as videos, tutorials, infographics, and social media posts.
3. Community Management Track: Involves answering user questions, managing community channels, generating quality online conversations, and hosting activities for local communities, platforms, and groups.
4. Events Track: Organizes and hosts local events that are educational and informative, ultimately increasing exposure for 1inch and DeFi.

Builder Roles

Builders can choose one or more roles based on their interests and skills. The following roles are available:

1. Scribes: Create or translate written content for the 1inch blog.
2. Artisans: Produce visual content including videos, tutorials, infographics, and social media content.
3. Concierges: Manage and moderate community channels, initiate organic discussions, and answer questions.
4. Activators: Plan and host events, build partnerships, assist with business development, onboard users, network, and conduct marketing activities.

Special Projects

Content creators in the Artisan category can submit single project proposals through the Builders program to gain consensus and support from the community.

Builder Incentives

The Community Builders Program offers the following incentives to participants:

• Greater control and freedom over contribution methods.
• Opportunities to expand Web3 experience and skill set.
• Limited edition swag designed exclusively for builders.
• Team building, mentorship, and gatherings at events (online and offline).

Additional incentives include:

• Access to funding for events and programs through proposals.
• Bonus rewards for quality and well-received outputs, as well as yearly token bonuses.
• Connection with the 1inch team, sneak peeks of pre-released features and launches.
• Mentorship and

training on DeFi, 1inch products, marketing, social media, and project management.

• Opportunities for growth in DeFi knowledge from 1inch executives and potential job opportunities with the team.
• Shoutouts for outstanding contributions.

Program Branding & Promotion

The Community Builders Program will have its own brand and will be promoted to attract talented and passionate Web3 participants. Design and marketing efforts will be employed to create a unique brand identity for the program. PR and marketing activities will also support the program's launch and promotion at events.

Program Costs

The proposed budget for the first three months of the program is $100,000. In case additional funds are required, a detailed request stating the need and budget breakdown should be presented to and approved by the delegates.

In terms of incentives per track, the following ranges are proposed:

• Community Management: $50-$400 1INCH tokens per month based on the depth of conversations, level of moderation, and metrics of online engagement activities hosted by the community manager.
• Content:
  • $2-$10 1INCH tokens for Twitter content creation, depending on quality and engagement.
  • $5-$20 1INCH tokens for articles and blog posts, based on the value added, difficulty, views, and length.
  • $5-$300 1INCH tokens for creative content, depending on quality, resources required, and engagement.
  • $5-$15 1INCH tokens per translation piece, varying in length and difficulty.
• Events:
  • $20-$50 1INCH tokens for local meetups, depending on coordination, attendance, and growth of local online communities.
  • $75-$200 1INCH tokens for planning and organizing large-scale events with 100+ attendees, including preparations like banners, food and beverage, and merchandise.

Considerations

Funds will be stored and released from a multi-sig Safe wallet, with a 3/4 ratio for owners and signers of transactions. The members will consist of 1inch contributors and recognized delegates. 1INCH token rewards (ERC20) will be distributed to community builders at the end of each month in batch transactions.

Safe Wallet address 3/4: 0x54127B8Ea689edbA5267799134B8b5c972969F07

Next Steps

The following steps will be taken to implement the Community Builders Program:

• Work on the builder onboarding flow with Guild.xyz, GitHub, and Google Forms.
• Define specific XP quests for each membership tier.
• Prepare program launch marketing materials.
• Design and produce program-specific swag if the proposal passes.
• Finalize the community builder program NDA with the legal team.

For the full version of the proposal, please refer to the forum linked below.