Unstoppable Domains provides web3 domains like Somename.crypto or somename.blockchain that can replace wallet addresses in crypto transactions. These domains can host decentralised websites (supported by Brave, Opera) and be used as SSO-type decentralized universal Web3 login. With 2.7M domains registered, 290+ coins/tokens supported and an evergrowing ecosystem of compatible apps (500 integration live today), Unstoppable Domains support would further reduce friction in recruiting new AAVE users, contributing to token value growth.
As a Defi platform supporting Unstoppable Domains, AAVE would benefit from evergreen presence on Unstoppable supported apps section on all platforms. Unstoppable teams have agreed to provide marketing support aiming to grow AAVE usage: slots in UD's newsletter (300k audience), Posts on Socials (300k on Twitter, 125k on Tiktok), as well as AAVE mentions on relevant comms material at future events.
Proposed integration implemented in https://github.com/aave/interface/pull/1041