SIG-PROP AUTHOR: TBURD.ETH#0001 GOTCHI ID: 9673 QUORUM REQUIREMENT: 20% (9M) VOTE DURATION: 7 DAYS DISCOURSE THREAD: https://dao.aavegotchi.com/t/custom-aavegotchi-logo-sail-for-catamaran-charter-boat/3818 VOTING OPTIONS: YES; NO
FUNDING REQUEST: $7700 USD paid in GHST for Aavegotchi logo sail. This sail will be great passive advertising for us and allows for active marketing to charter clients.
I got a quote on a billboard in our area, they charge $1200 a month with around 5400 views a day and are sold out. We’d get 5 years easy compared to 6 months with a billboard with easily a few hundred sets of eyes on the sail each trip.
We run 100-130 trips throughout the year. Trips are 2-5+ hours and we often have 12+ people onboard. The boat is owned and paid for and the sail is expected to last 5 to 10+ years from this sail and the costs of a billboard or something similar are way higher and less unique and targeted.
115 trips x 3 hours= 345 hours/year 345 hours x 5 years =1725 hours $7700/1725 hours =$4.4/per hour of advertising minimum
BENEFITS: Captive target audience with extra income and crypto knowledge, unique advertising opportunity, media capture, onboarding help and discounted sailing trips for Aavegotchi holders. Opens the door for a world of content creation and unique marketing with merch as well as offering a platform for IRL meetups. Building positive synergy between the DAO and community supporters.
POTENTIAL RISK/DOWNSIDE: Damage to sail due to extreme weather (Hurricane, high-wind events, etc.) and daily usage. Sail must be used in the appropriate wind conditions to avoid damage. Advertising/Marketing funds could be used in other places.
Funds should be sent as a single payment in GHST on Polygon to this address: 0xc89A3292Eb0a8396A2505deB6195AFA7f83A8A30