Infinity Keys x Aavegotchi Paartnership [Updated Numbers]

Author(s): Andy Boyan and chair GotchiID: 13482

This sigprop is for funding the Infinity Keys Aavegotchi Onboarding Hunt. Infinity Keys put forth a discussion forum post here: https://dao.aavegotchi.com/t/infinity-keys-x-aavegotchi/4595, has attended several Saturday Hangouts and Sunday DAO meetings to discuss their proposal, and include longtime members of the Aavegotchi community.

If you didn't read the detailed post here is a tldr.

• 4,500 ghst to fund a series of gamified challenges to promote onboarding for new plays, 3,000 ghst is dedicated for treasure incentives.
• 3 Challenges: 1) A passcode riddle based on Gotchi Lore, 2) Hold or Rent a Gotchi 3) Pet a Gotchi, and 4) Find a paccode hidden in the gotchiverse.
• These are designed to be easy for new players to get familiar with the vibes and concepts behind Aavegotchi before they make a full purchase decision to play.
• At some point beyond the start of the campaign (1-3 weeks) we will conduct a drawing from addresses that have completed the achievement and airdrop various Tickets to winning participants.
• There is no hard timeline to stop this campaign so it can be used for future Gotchi testers and Infinity Keys collectors beyond the campaign and treasure airdrops.
• Completing this achievement will be required in other Infinity Keys quests and hunts, bringing other communities to Aavegotchi

One question that came through the discussions was about metrics. Infinity Keys has 26,000 mints from 5,000+ unique wallets for both free and low-cost mints from players solving challenges and collecting NFT keys. Individual partner projects have seen ~4,000 mints. And what's more exciting is that many of those mints continue to creep up far after the promotional campaign is complete.

We have done no marketing or promotions, so we think this is a good sign that as we ramp up community more players will come test out the games. We can't guarantee any level of participation, however, it is very much in our interest to bring as many players as we can through this hunt and into Aavegotchi.

One of the major goals of this proposal is to give those around you an easier path to trying Aavegotchi without buying in at a high price point. This onboarding comes from a deep understanding of the Gotchi community and how the system functions from an insider's perspective, but has the Alchemica to reach new players and bring them in.