Would you be interested in allowing famous people or brands to create custom wearables for a fee? For example a licensed NFL jersey or a Kangol hat and then have that fee distributed straight to Gotchi holders in GHST tokens not to the reserve? I think big companies would pay for the opportunity and all Gotchi holders could benefit even the low ranking ones. Its more incentive to be a Gotchi owner. The sponsor could also pay for upgrades to make their wearables more desirable like an increase in a specific trait. This might mess with the game mechanics when it comes to rarity scores so that portion would have to be worked out but the sponsor could be charged accordingly and so it's still a win for the holders. The payouts could be done per Gotchi or wallet address. If its per Gotchi people may be inclined to open unused portals so they can get the funds from the sponsorship distribution.