For your average user they are most likely visiting the site from their phone, from a non crypto integrated browser or from their PC not logged into their crypto wallet.
If I want to browse the marketplace I shouldn't have to login to a crypto wallet. This requirement reduces traffic from new users and existing, most existing platforms don't enforce such a restriction.
How can someone know they want an aavegotchi if they can't browse and explore without a bunch of hassle?
I find myself posting in the telegram asking for the latest prices, rather than logging into my wallet on mobile.