Community Integration Campaign

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Title: Community Integration Campaign Author(s): Britt and EAsports Status: Vote Related Discussions: https://forum.across.to/t/rfc-treasury-funding-across-community-integration-campaign/1516 Submission Date: 02/13/2023

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Summary:

This proposal allocates $15k (in ACX) for bounties to community members who can bring value to Across by facilitating integrations between Across and the ecosystem we belong to.

Motivation:

Across is the most capital-efficient bridge, which we believe will help us win and gain further adoption in the long term. However, in the short term, we are experiencing a brand awareness deficit compared to our competitors in the space. By utilizing the expertise, bandwidth, and networks of the community to seek out partnerships and integrations in the L2 ecosystem, we aim to accomplish more connections, awareness, and integrations to tackle this opportunity more aggressively.

Specification & Implementation:

We are recommending a bounty program to reward community contributors who successfully establish an integration for Across. The value of the bounty will be based on both the type of integration and the amount of visibility it will bring to the protocol.

Integration types (and multipliers):

• Technical: Across is integrated into another protocol’s UI as a bridging option for that protocol’s users. (3x)
• Listing: Across is listed as a preferred bridging option on a resource page. (1x)
• Marketing/social: Across partners with a protocol to put out partnership content such as a podcast, video, article, Twitter space, etc. (1.5x)
• Campaigns: Across co-sponsors a campaign or quest that results in users trying the product and exposes other communities to Across. (2x)

Visibility: For the purposes of this bounty, visibility will be defined as the number of Twitter Followers another protocol has.

Bounty Calculation: The value of each successful bounty will be calculated by this formula:

Reward = 0.5 ACX * multiplier * Visibility

Eligible Protocols: Any protocol that operates on Arbitrum, Optimism, Polygon, or zkSync is eligible, but we’d like to really see an emphasis on protocols that either tap into new demographics for awareness or that could help drive direct volume through Across. We’ll maintain a list that includes preferred partnerships that we’d like to see, as well as partnerships that are already in progress. It’s encouraged, but not required, for you to double-check with us in Discord before setting off to tackle an integration in order to avoid spamming potential partners with integration requests. We want to see folks working together rather than competing for these bounties, so please be respectful if it appears that someone is already in active discussions with a potential partner.

Evaluation: Anyone may submit a complete bounty for evaluation in the comment section of this proposal on Forum or in the growth forum in discord (which will be set up after passing this approval). When you do so, you’ll need to demonstrate that the integration was the consequence of your actions (documented conversations, links to proposals, etc.). Submissions will be reviewed on a community call (scheduled as needed), where anyone can object to their validity. If a consensus isn’t reached on the call, Risk Labs will be the decider.

Distribution: The Treasury will distribute the ACX tokens to recipients as bounties are validated. This will continue until $15k in ACX has been reached, at which point the program will be evaluated to determine if continuing with subsequent rounds is valuable.

Rationale:

This is an experiment in lightweight bounty programs to see if this is a good model for mobilizing the community without too many barriers to entry. Capping the program at $15k to start is an easy way to minimize the downside of this program while also giving it a chance to succeed. The bounty calculation is a way to standardize the value of each integration according to the potential amount of exposure it will give the protocol and the amount of work required for each integration type. Having submissions be reviewed optimistically on a community call is meant to give the community the opportunity to be responsible for accepting these bounties.

Downside (Cons):

Using Twitter followers is not a perfect proxy for visibility, and it’s possible that a contributor may be over or under-compensated for their efforts. The qualification criteria are also a bit subjective, meaning it’s not a perfect system.

Voting:

A “yes” vote will earmark 250,000 ACX to be used for this bounty program. It will be distributed as bounties are validated. A “no” vote will reject the use of these funds for this bounty program.