Author(s): Mide, PVM, Infinity, Eclipse Status: Proposed Related Discussions: Forum

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Summary:

The Community Essentials Committee (CEC) seeks renewal for Q2-Q3 2025. The CEC has focused on growing and engaging the Across DAO community through initiatives such as onboarding, events, social media campaigns, and partnership integrations. Building on the foundation established in the previous quarters, the CEC aims to make significant strides in expanding the Across DAO’s community presence and engagement.

Motivation:

The CEC achieved all the planned goals in 2024 and Q1 2025, further reinforcing the value of a dedicated committee that focused on community-building efforts. By continuing its operations, the CEC can capitalize on the momentum gained and drive even greater growth and engagement within the Across DAO community.

Achievements in Q4-Q1 2024/2025

Wonderverse, the gamified onboarding system has been implemented. The quests and gamified experience have enhanced the onboarding experience for all community members.

Analytics available in Forum post

Enhanced Discord activity and engagement through new and innovative events, contests, and gamification initiatives.

The monthly CEC Led community calls successfully brought a new dynamic in Discord. The highest participation was recorded in January, with 37, a considerable increase from the 25 users average.

The focus was on web3 education, layer2 exploration, finding new opportunities/partnerships for Across integrations, and creating synergy with other protocols.

We collaborated with the team to drive growth for the Across X account. We’ve expanded our social media reach through the reply-guy strategy while implementing targeted marketing campaigns focused on community growth.

Focusing on showcasing the more fun and relatable aspects of the Across community and ecosystem.

The CEC promoted Across X and the power of community by actively engaging with followers, sharing user-generated content, and fostering a sense of connection and belonging among its audience.

Refined Across DAO Handbook, as a method to establish a robust governance framework

To be incorporated in the Welcome section of the forum with the Across Governance Operating Manual.

The Publish0x writing competition invited content creators to write about Across, and the event brought many bloggers into the community. 41 quality articles were written in December, and the best ones were rewarded with prizes in USDC and ACX.

The main target of the event was to attract a new wave of bridge users and content creators.

Enhance Wonderverse and explore new avenues for community education and onboarding, fostering a more informed and engaged user base.

The CEC produced content for social media platforms and web3 social dApps, aimed at increasing engagement and drawing more attention to Across.

Integrated Realms a voting and quiz Discord bot. Initially, this will be used to set quizzes and fun votes. We will then experiment with it and allow invited community members to vote on UMA disputes. Realms is a consensus and reputation system

Support the Across team in reaching their objectives while serving as a bridge between the community and the team, ensuring effective communication and collaboration.

Events and competitions

October: Hack the wallet In October we invited the rangers to carve pumpkins, make treats or decorations for a spooktacular event! See all the entries in a X mega-thread

In November we continued with some games and activities, wheel, gartic, and the CEC Lead Community Call.

In December we spread light Across the world! The Across festive season was heartwarming! Glee, joy and gratitude for all who took part in the event, posting decorations, baked treats or Christmas wishes! The rangers baked, had fun, laughed, shared ACX and took part in a 3-days Christmas party. We looked for Wally, gifted NFTs and made memories to last a lifetime. Check all the entries in the X mega-thread!

January: The “Where is Wally?” winter event was so good that the rangers wanted more. We always listen to the community and we delivered a two weeks competition. The challenge was to find Wally and his friends in images dropped at random times, in random channels. The competition was fierce, and over 50 users joined the fun!

We celebrated Valentine’s Day in style at AcrossProtocol. The rangers wrote love letters and baked sweets, while intents were unifying Ethereum! See all the entries in the X mega-thread!

Sports enthusiasts participated in football predictions, had a go at Yes/No challenges, picked a side in the Jake Paul v Mike Tyson brawl, or voted with emojis for match outcomes. The Fantasy Football managers joined two events, the Premier League and the UEFA Champions League, and will soon see their final place in the leaderboard!

Social Outreach initiative

Focus has been on outreach and internal engagement. The objective is to spread the word about Across to a wider audience while ensuring the internal community stays engaged. Through a series of strategic mini-projects and initiatives, we have aimed to highlight Across in a positive light, emphasizing its speed, efficiency, and innovative mechanics.

Reply Guys Initiative

Objective: Leverage replies on relevant and Across-related posts to introduce Across to new audiences and expand its reach.

Execution: Actively engaging in discussions on platforms like Twitter, responding to posts where Across can be seamlessly introduced.

Impact: More organic conversations about Across, leading to increased awareness and interest.

Across Weekly Recap

Objective: Given Across’ fast-paced nature, this initiative provides digestible and engaging summaries of key updates, ensuring the community stays informed.

Execution: Regular rundown posts highlighting recent developments in the Across ecosystem.

Impact: High engagement from community members who appreciate simplified yet engaging updates.

Culture x Tech

Objective: To merge my passion for culture with Across’ technology, showcasing how the protocol’s mechanisms align with broader cultural trends.

Execution: Created content (video link attached) that relates cultural narratives to Across’ bridging mechanism, making it relatable to a wider audience.

Impact: Increased engagement from communities that may not traditionally interact with DeFi but are drawn in by storytelling and relatable analogies.

Story Time with Intents

Objective: Utilize storytelling to explain complex concepts related to Intents and ERC-7683, increasing awareness and accessibility.

Execution: Crafted engaging narratives that contextualize these concepts in an easy-to-understand format.

Impact: Increased community understanding and conversation around Intents and ERC-7683.

The total number of posts and Quote tweets in the last 6 months

September: 9 Posts, 19 Replies/Quotes 4,900 Impressions, 162 Likes, 84 RT October: 12 posts, 23 Replies/Quotes 6,947 Impressions, 249 Likes, 115 RT November: 4 posts, 15 Replies/Quotes 4,536 Impressions, 119 Likes, 57 RT December: 6 posts, 9 Replies/Quotes 4,403 Impressions, 115 Likes, 53 RT January: 1 post, 28 Replies/Quotes 6,849 Impressions, 171 Likes, 144 RT February: 5 posts, 36 Replies/Quotes 7,108 Impressions, 227 Likes, 136 RT

Total: 37 Posts, 130 Replies/Quotes, 35,258 Impressions, 1,055 Likes, 566 RT.

Future Plans

Scaling Up Storytelling Efforts: Continue leveraging narratives to simplify ERC-7683 and other complex concepts.

Targeted Engagement on Socials: Increase presence in relevant discussions to further Across’ visibility.

Expand Cultural Crossovers: Explore more ways to bridge cultural elements with DeFi to attract diverse audiences.

Community Challenges & Rewards: Encourage participation through interactive content and potential incentives.

By maintaining a balance between outreach and internal engagement, We aim to continuously grow Across’ presence while keeping the community excited and informed.

Specification & Implementation:

Upon approval, the CEC’s budget will be transferred from the DAO to the committee’s Ethereum safe (to a new wallet under Across DAO management and Llamapay.io streams to be set-up by CEC) The committee will self-manage the events budget.

Additionally, a performance bonus of $10,000 USD worth of ACX tokens will be transferred at the end of Q2 and Q3 2025, as outlined in the Across DAO governance operating manual.

Compensation:

To mitigate the risks associated with volatile token prices, the CEC recommends utilizing a 90-day average (0.400272372) derived from Coingecko’s closing prices to determine the budget’s rate. This average will be re-calculated on the date the snapshot vote is posted, ensuring fair compensation for the committee members.

Unspent Budget from last quarter:

The CEC has an unspent budget from previous quarters of ~29k ACX, so we believe it is sufficient to cover expenses for the coming period.

The monthly budget breakdown is as follows (It will be covered with the unspent budget):

Wonderverse: $50 Prizes/Giveaways/Events: $500 Discord Nitro: $30 Video Editing capcut: $30 Twitter Blue (Intern account): $8 Monthly Total: $618 Quarterly Total: $1,854 Half Year Total: $3,708

Budget Request Half year Compensation- $20,000 Q2 2024 Bonus- $10,000 Q3 2025 Bonus- $10,000

$20,000 @0.372638782 = 53,671 ACX $10,000 @0.2996 = 33,378 ACX for Q2 2024 $10,000 @0.2996 = 33,378 ACX for Q3 2025 Grand total - 120,427 ACX

Rationale:

The CEC provides a valuable service to the Across community, with the new plan in action, there will be a more structured format with set actionable items trackable through KPIs, this will be reported to the Across Community Manager.

Voting: Voting FOR will be in favour of the renewal of the CEC. Voting AGAINST will be in favour of no longer renewing or funding the CEC.