As we approach the marketing and re-launch phase for Altrucoin, a community suggestion came up to use some of the existing liquidity to increase the marketing budget.
The recommended ratio of liquidity to market cap on BSC is roughly 5-10%. With the existing liquidity and expected market cap for the relaunch, the current ratio is about 25%. The extra liquidity increases token stability at launch, but prevents larger price movements, both upward and downward. In the February 14 AMA, one of the members of the community suggested using some of the extra liquidity to increase the marketing budget for launch marketing. As such, we have created the proposal with a few options for the community to decide on.
Given the large existing community and upcoming major milestones, much of the marketing will be most effective after the milestones (such as decentralized onboarding and the release of the bonding and treasury systems). However, some funds are still allocated to launch marketing. The current marketing budget is around $40,000 which includes display ads, social media influencers, press releases, CMS posts, and community engagement.
Each of the below choices will include a 50/50 split between Business to Consumer (B2C) and Business to Business (B2B) marketing. Each option will show the total amount of liquidity proposed to be converted to marketing, as well as the liquidity to market cap ratio.