[AIP0] Marketing and Visibility Proposal

AIP0 - PROPOSAL ON MARKETING AND VISIBILITY

Originally, the team had planned on focusing on art airdrop deliverables right away after the mint. However, the community response after we dropped the details of the first airdrop-related proposal AIP1 showed that many holders found it more important to focus on marketing first.

With that in mind, this proposal will cover plans for marketing (largely through streamer sponsored partnerships) and general visibility for Anata. Our marketing lead Herro has reached out to a number of content creators including official team members and agencies representing: FaZe, Limitless, Cloud9, 100T, Digitas, NRG and smaller independent full time content creators. These content creators represent over 50m followers across their socials & channels. After a number of discussions and information gathering, here is a list of the current streamers we are planning to work with during the period:

Twitch DegenFN https://twitter.com/DegenFN 29k https://www.twitch.tv/DegenFN Twitch Luki Luki https://twitter.com/lukiluki_dota 72k https://www.youtube.com/c/lukilukidota & https://www.twitch.tv/lukiluki Twitch Charlotte Parks

52k https://www.twitch.tv/charlparkesx Twitch Lucy Maker

3.8m https://www.youtube.com/c/LuckyMaker/videos Twitch Deyy NRG https://twitter.com/DeyyFN 1m https://www.twitch.tv/deyyszn Twitch SoyPan https://twitter.com/SoyPan__ 1.4m https://www.twitch.tv/soypan Twitch Pgod https://twitter.com/pgodtv 1.4m https://www.twitch.tv/pgod Twitch Aimsey https://twitter.com/aimseytv 1.4m https://www.twitch.tv/aimsey Twitch Zilverk https://twitter.com/Ziilverk 2.5m https://www.twitch.tv/zilverk Twitch Ranger https://twitter.com/RangerMJP 1.6m https://www.twitch.tv/ranger YouTube X Turbo

538k https://www.youtube.com/c/xTurboo_ YouTube Junell Dominic

1.9m https://www.youtube.com/c/JunellDominic YouTube Agua Fresquita

1.8m https://www.youtube.com/channel/UCZwNChhDCVo_RA9CgrV_BZg YouTube Jarso

212k https://www.youtube.com/channel/UCGWfpMc-HmtMjABF_N9lRgA YouTube BeeseChurger

1.4m https://www.youtube.com/c/Beesechurger73 YouTube Ploo

365k https://www.youtube.com/c/plooful YouTube Speirs

3.3m https://www.youtube.com/c/SpeirsTheAmazingHD Twitch Clix https://twitter.com/Clix 2m https://www.twitch.tv/Clix YouTube Nick Anyonyan https://www.instagram.com/nickantonyan/ 1m https://www.youtube.com/channel/UCTTS1yS_b6xak0vEh7LYx8A

The exact list is still subject to change based on some final quotes and info coming in now, but the list above should be accurate pending a few potential changes. Their involvement includes announcing the sponsorship/partnership, plus incorporating Anata in their stream schedule with some of the following: Anata stream overlay, using an Anata NFT, talking about Anata and/or link in bio for Anata NFT, as well as being a member of our Discord in most cases.

With the goal of making sure we don’t over-budget early on, this marketing proposal will be for deliverables for the next 3 months specifically, with a budget of $333,333 per month, so that the DAO can assess effectiveness of initial marketing without overspending. While we haven’t outlined the budget per each streamer specifically above, we have already reached out to each and collected this info internally.

Beyond streamers, part of this budget will also be available for other marketing efforts at the marketing lead’s discretion - potential examples include: Twitter, Instagram, Promoted PPC & YouTube Influencer oriented campaigns. We’ve spoken to over 40 large accounts in the Crypto, NFT, Mainstream Celeb, and Instagram Models scene regarding this and would have a lot of great choices. All of these would be disclosed as sponsored.