08/03/22 Capinents board meeting report: The Pivot!

Greetings fellow ancients, this very report represents a hell of big step in MMC history!

• This report, the first of many, is notably longer than those that will follow. My objective was to inform and summarize many of the major topics discussed at previous meetings from my perspective (Gab, Community Manager/Capinent).

• Tomorrow's Ancients meeting will feature a more in-depth discussion on all of the topics below, and you will have the opportunity to ask any questions you may have about it, I expect to see you shroom there!

MMC is geared to being many things simultaneously, primarily NFT-related stuff that can be identified in other NFT discords, but it sort of works. However, this comes at a cost, as the "scattered" goals have a direct impact on the project's structure, preventing it from being optimally improved to accomplish its objectives.

To survive this insanely fast-paced bear market/recession, leaving the majority of what the NFT space used to be in the past, we must have clear goals and a confident long-term path. In the past few weeks, there has been a steady influx of new members seeking a place to discuss their psychedelic experiences on our social media platforms, primarily the Discord. Initially, we presumed they had joined the wrong discord and guided them elsewhere, but little did we know that the search engine algorithm gods had granted us some of the top spots in regular searches for mushroom-related topics, despite no marketing effort being put towards that end.

You can try it by yourself, search in places like Google stuff like:

• mushrooms community, magic mushrooms, mushroom discord, etc..

Those unfamiliar with digital marketing should know that, if used correctly, this is one of the most powerful resources we've ever had available for this project.

Let's be honest here, I bet your enthusiasm for the NFT Space has significantly reduced over the past few months. This is not because you don't believe you're still in the early stages of this industry and that cryptocurrencies still have a long way to go in conquering the world, but rather because you realize that many of the things the NFT Space used to be will likely no longer exist.

And if you have limited time  to explore every little corner of the remaining NFT trading opportunities, you likely have very few things to look forward from your favorite NFTs.

I also bet my least good looking pet that MMC is among the top of NFT projects for which you have no idea what they are up to, or what the fu**ngi they are going to do now that the PFP trend is being asteroided out of NFT space.

As a PFP project, when we are viewed by non-web3 folks who are unsure of its current utilities, we are frequently perceived and evaluated based on our name and art aesthetics appeal which is the main concept that helps people identify a project, community.. or.. a company, product, individual.. that concept is the definition of a brand.

Listed below are just some of the resources we have available:

• a DAO-structured organization with a treasury and an NFT community where the majority originated from other web3 interests and expecting their holdings to increase in value.

• A brand with conflicting narratives judged by people from the NFT and Mycology industries.

• A handful of knowledgeable shroom members and staff with an interest in mycology.

• A social media/search platforms algorithm gift, bringing new members on a daily basis looking for a place to stay.

With that MMC is considering transitioning towards becoming a Mycology, real-world mushrooms (medicinal/research/consumption) Community that will not only be a forum for discussion and information gathering, but also a full-fledged brand with a variety of products and partnerships, with all royalties from these going directly home into the DAO treasury.

This has the potential to develop into a sustainable source of income to provide for this community in the long run. And for those raising questions, we will never cease our NFT side of the operation; rather, we are trying to construct a logistic where all of this will work together to make the most of our MMC NFT assets and DAO framework with this new pivot.

Everyone on the team is enthusiastic about this new mission, and as an Ancient, you are more than welcome to contribute in any way you see fit. In the coming weeks, there will be more frequent, decisive discussions to determine how best to execute these plans as a community, wgmi.