AIP-302: Create an advertising marketplace for APECOIN ecosystem

ABSTRACT

ADSHARES is asking the APECOIN DAO to provide funding to create an APE AD MARKETPLACE, which will enable Otherdeed owners and creators to monetize their creations and lands with ads – and take in ad revenue in ApeCoin.

While we see this ecosystem as open to external advertisers – it’s primarily designed as an internal ad network - one that would enable the DAO, the Creators (Yuga, Animoca, Improbable), the Otherdeed owners, and Experience creators or Celebrities to promote their work across all Metaverses.

We have already proven successful in creating such infrastructure for Decentraland. 90K+ lands have direct access to an advertising network, and over 100 parcel owners have joined, creating the largest ad network there. And everyone - from the DCL DAO, through Land owners and experience designers, to regular brands can place their ads automatically, in a couple of clicks, using the web3ads.net ad server. A whole APECOIN AD marketplace could be created - where advertisers buy placements directly from creators. Now, we want to take this to the Otherside.

BENEFIT TO APECOIN ECOSYSTEM

• It opens a new, sustainable revenue stream for the ApeCoin community → Monetizing user traffic with ads
• It can integrate ALL of the ApeCoin elements: The Otherside, the Website, Game sites (DookieDash, Legends of the Mara) and many others
• It increases demand for APE → All ad revenue is paid in APE.
• Payments for ads are done on chain, in crypto.
• Any APE holder can place their ad on the ad server - promote their project inside the ApeCoin Ecosystem
• It brings new utility for NFT lands → Otherdeed owners can earn APE by placing ads on their property. They can also advertise their products and services.
• Advertising allows us to build deeper relationships with world-leading brands, thus accelerating the Metaverse adoption.
• ApeCoin DAO has complete ownership over all crucial aspects of the ad system.

OVERALL COST

AdServer setup and customization	$25K
AdScoring system	$10K
Management	$15K
OpenRTB connector	$5K
ApeCoin integration	$5K
Total	$60K

Preamble: the below break down represents the actual COST on our side: man-hours, resources etc. However - in order to prove our motivations and our vision - we want to offer the APECOIN DAO a 30% discount. The total cost of implementation listed below would be USD $40K.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-302-create-an-advertising-marketplace-for-apecoin-ecosystem/15980

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.