AIP-289: Designing a Mascot for Apecoin

ABSTRACT

This proposal aims to create a unique, ape/monkey-inspired mascot for the Apecoin DAO. The mascot will add depth and personality to the brand, creating an emotional connection and sparking curiosity. My proposal highlights the benefits of having a mascot, including brand recognition, collaboration promotion, community building, adaptability, inspiration for artists, narrative elements, and improving the Discord environment.

BENEFIT TO THE APECOIN ECOSYSTEM:

• Brand Recognition: A well-designed mascot will make the brand easily identifiable and memorable.
• Collaboration Promotion: The mascot will spark curiosity and encourage collaboration among community members, fostering a culture of engagement.
• Unity and Community Building: It will bring life to the DAO, creating an exciting and inspiring culture.
• Adaptability: The mascot’s design can be leveraged for various marketing materials, merchandise, and promotional activities.
• Inspiration for Artists: The mascot will serve as a collaborative art subject, fostering creative contributions from artists within and outside the community. It can inspire others to also contribute to the development of the Apecoin brand.
• Narrative Element: A mascot can act as a narrator in graphics, guiding the audience and conveying the DAO’s values and mission. (Example: As a narrating character in the guide for DAO newcomers by BojangleGuy) 1
• Discord Enhancement: The mascot can be featured on DIscord in the form of emotes and stickers, supporting conversations and creating a fun and expressive environment on our Discord and others.

OVERALL COST

As the artist and initiator of this proposal, I kindly request a grant of $5,750 denominated in ApeCoin (breakdown see below) from the Apecoin DAO to support the mascot design project. 
The proposed budget will cover the following:

• Research and initial development of alternative designs
• Complete development process of the final mascot
• Style guide development
• ~15 Discord emojis/stickers
• ~10 graphic assets for marketing purposes
• 3D model (in collaboration)
• Complete transfer of IP ownership to the Apecoin DAO


COST BREAKDOWN Average hourly rate of $40

• Brand and market research and evaluating community feedback to ensure that the mascot embodies the brand and DAO perfectly
(7-8h) = $300
• Sketches of variations and alternatives to choose from incl. process of gathering references and inspiration
(8-10h) = $400
• Final detailed mascot character sheet incl. front, back, and side view
(8-10h) = $400
• 15 discord Stickers
($40 each incl discount) = $600
• Telegram sticker set
($10 per sticker) = $150
• 10 illustrations to use for graphics, guides etc
($100 half body, $280 full body) = $1900
• 3D model (in collaboration) = $500
• Mascot guide (incl. character sheet, facial expressions and poses, color guide, material, details, accessories and variations, personality description) and usage guidelines
(10-15h) = $600
• Transfer of full IP ownership (incl. renunciation of profit share from merch etc. distributed by someone else) = $1500 = ~$5750

I kindly request $5,750 denominated in ApeCoin as my budget for this project. If everything goes smoothly and faster than expected, I would add more illustration assets to the package.

With the support and help of the Apecoin community, I’m sure I can create the perfect mascot for the Apecoin DAO. Thank you for your time!

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-289-designing-a-mascot-for-apecoin/15247

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.