AIP-491: Bored Global - Taking Back Our Narrative

Disclaimer: Due to the recent approval of AIP-436, all AIPs requesting an allocation denominated over US$250,000 will require a super majority approval of 69% of the total number of votes cast. The Foundation has already begun coordinating to develop our new Snapshot strategy to automate these new decision making guidelines, however, we will ensure compliance with this guideline manually in the interim.

This AIP falls above that threshold and will require 69% of votes to be approved.

PROPOSAL DESCRIPTION

FROM WEB3 TO WORLD STAGE: THIS IS OUR VISION FOR BORED APE YACHT CLUB

INTRO

It’s important to remember this community owes its existence to two founders who have consistently shown up day after day in various capacities. What started as a simple yacht club in the swamps of Web3 is now destined to become a global movement.

Bored Global is unapologetically 100% focused on the BAYC ecosystem. We’re thinking big picture, aiming to establish the framework that will bring to life Garga and Gordon’s vision of BAYC as a globally recognized Cultural Brand and Exclusive Club with the finest members on the planet!

ABOUT

Bored Global is a dedicated media house for Bored Ape Yacht Club, targeting Web2 with extensive coverage across events, partnerships, pop culture, art, streetwear and entrepreneurship.

Additionally, the Bored Global Clubhouse App offers an exclusive, token-gated BAYC platform where community members can join regional clubs, connect with “Apes Near Me”, unlock “Ape Global Alliance” benefits, participate in “Made by Apes” initiatives, engage in chats, live streams and stay updated on events and all BAYC LLC announcements.

Our mission is to shift the public perception of the Bored Ape Yacht Club from a Ponzi-like 10,000 cartoon ape NFT project to a globally leading Culture Brand and Exclusive Club.

By positioning the Bored Ape Yacht Club as a cultural leader to the general public, we pave the way for the acceptance of the entire BAYC ecosystem, benefiting ApeCoin, ApeChain, and all those building within our sister communities.

A rising tide lifts all boats.

OUR PLATFORMS

Firstly, can we deliver? Of course we can, but don’t just take our word for it.

BORED GLOBAL will be the HYPEBEAST for BAYC!

Bored Global will capture the culture and tell the BAYC story to the Web2 world. Here’s the evidence that we’ll deliver exactly what we promise.

Life Without Andy has been Australia’s leading pop culture platform for over 15 years. Respected globally, our team has worked with industry heavyweights including Calvin Klein, Vans, SXSW, Coachella, Spotify, Corona, and many more.

About LWA - Video //

Here’s a little conversation about LWA + Mitch (Co-Founder) Rolling Stone // The Hundreds // Globe Brand //

As you can see, culture is in our DNA. Now, let us share our vision for Bored Global and how we’ll leverage over 15 years of experience and industry relationships to create the Hypebeast for BAYC.

THE WEBSITE:

Bored Global is a dedicated media house for the Bored Ape Yacht Club, serving as a top-of-funnel platform and the first point of contact for many outside of Web3.

The Bored Global website is designed with a strong focus on education and re-education, offering content that attracts its audience by appealing to their broader interests while staying aligned with the BAYC key pillars (see image below).

This includes extensive coverage of BAYC, featuring freshly written articles, transcribed interviews, documentary content, and full production interviews.

THE APP:

The Bored Global app is an exclusive, token-gated platform designed specifically to cater for the broad BAYC “Club” structure.

It’s our mission to bring the ‘Exclusive Club’ vibes to life!

Bored Global provides members a home base for all things BAYC. Whether joining Regional Clubs, connecting with ‘Apes Near Me’, unlocking ‘Ape Global Alliance’ benefits, participating in ‘Made by Apes’ initiatives, engaging in chats and live streams, and staying updated on events and all BAYC LLC announcements.

Available on Apple App Store and Google Play, secured by Wallet Guard and TokenProof.

BENEFIT TO APECOIN ECOSYSTEM

Bored Global: Enhancing the ApeCoin, ApeChain and BAYC Ecosystem

The perception of ApeCoin is inherently tied to the Bored Ape Yacht Club. With Yuga Labs’ commitment to utilizing ApeCoin and ApeChain as the cornerstones of its ecosystem, it is crucial that BAYC is recognized as a success not only within Web3, but also, and more importantly, outside of Web3.

Bored Global’s mission is to elevate and solidify BAYC’s image as a global Culture Brand and Exclusive Club. As a dedicated BAYC platform, Bored Global prioritizes the use of both ApeCoin and ApeChain wherever possible, ensuring their integral role in the ecosystem.

All features outlined in this proposal are at no cost to users or members. The purpose of Bored Global is to build and maintain the framework that serves the BAYC ecosystem (including ApeCoin and ApeChain) by helping cement BAYC as a globally recognized Culture Brand and Exclusive Club.

FIRSTLY, WE MUST THINK BIG PICTURE…

At a micro level, our space can feel very disconnected, unorganized, and negative. However, from a macro perspective, we see the organizational structure of the BAYC Ecosystem Economy starting to take shape.

While Yuga, ApeCoin DAO, Horizon, and Animoca each have their own specific ecosystems where they are the centerpiece, Bored Global focuses exclusively on the Bored Ape Yacht Club ecosystem. Our mission is to work closely with BAYC, ApeCoin, and ApeChain to bring the BAYC ecosystem economy to life.

The success of the BAYC ecosystem economy framework has an immense ripple effect for its sister ecosystems driving mass onboarding and adoption.

COMMUNITY QUOTES:

“I am thrilled by the opportunities presented by the Bored Global initiative. Apes symbolize community, and at the heart of any community lies its culture. In our increasingly digital world, those of us in Web3 crave genuine, in-depth, real-life connections. Excited for Bored Global to deliver exactly that.” – Mani (Forbes Web3)

“Nobody is more passionate about the Bored Ape ecosystem than the Bored Global team, and on the concept side, the amount of development they are doing with KOLs right now is second to none — full vouch.” - All City (ApeCoin DAO Lead Governance Steward)

“The opportunity to take back control of the narrative; rather than allow ourselves to continue to be misrepresented through outside media, makes Bored Global potentially the most important development yet for our community.” - Dilly Dilly (Thank APE)

“The Bored Global app is so stupidly convenient that apes can’t possibly ignore it.” – Dort (Welcome Apes)

“I’m excited for Bored Global as it will highlight BAYC MBAs to a far larger audience beyond Web3. The team has the reach which is what we need.” – Jbond (MBA Liaison)

“The ability for UK Apes to be able to spin up local meetups and events knowing only approved UK Apes can see them will be so great for our community" – Balou (UK Ape Club)

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $862,500.

FUNDING TRANCHES

$100,000 – On AIP Approval $80,000 – 1 Month from approval $82,500 – 3 Months from approval $100,000 – 6 Months from approval $100,000 – 9 Months from approval $100,000 – 12 Months from approval $100,000 – 15 Months from approval $100,000 – 18 Months from approval $100,000 – 21 Months from approval

PROPOSAL

Link to the full proposal: (https://forum.apecoin.com/t/aip-491-bored-global-taking-back-our-narrative/24695/1)

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

Disclaimer: Due to the recent approval of AIP-436, all AIPs requesting an allocation denominated over US$250,000 will require a super majority approval of 69% of the total number of votes cast. The Foundation has already begun coordinating to develop our new Snapshot strategy to automate these new decision making guidelines, however, we will ensure compliance with this guideline manually in the interim.

This AIP falls above that threshold and will require 69% of votes to be approved.