AIP-380: Swamp Gaming: Let’s pave the road to onboard millions of gamers 

ABSTRACT

We are requesting $492,000 to establish Swamp Gaming as a premiere gaming entertainment brand. In return, the ApeCoin DAO will receive a 5% stake in our company, along with a 20% share of the revenue. This will be accomplished by transforming Kungarna into a mass proliferation and onboarding vehicle for the ApeCoin DAO ecosystem. With a commitment to self sustainability we will be utilizing tried and true methods for revenue generation which have been successful for Kungarna over the last 7 years. We look forward to the opportunity of onboarding the next million ApeCoin fans.

BENEFIT TO APECOIN ECOSYSTEM

We firmly believe that we can contribute to bringing unparalleled coverage, viewership, and attention to the ApeCoin ecosystem, with the goal of onboarding creators and gamers.

In 2023 our creators and gamers boasted a collective following of more than 32.2 million fans, garnering an impressive 2.7 billion views. As we venture into 2024, we have assembled a strong roster and are planning a huge expansion!

The rebranding of Kungarna into Swamp Gaming is set to propel our community to the forefront of the gaming industry, instantly establishing us as one of the largest gaming brands on a global scale. Our combined reach will encompass millions of followers and generate billions of views across our rebranded social media platforms, marking a significant milestone in ApeCoin DAO’s journey to metaverse and gaming.

Here’s more in depth details on how our proposal benefits the ApeCoin DAO.

1: ApeCoin Revenue Share & Equity As a sustainable company, we are committed to ensuring that the ApeCoin DAO receives its fair share of the benefits from our collaboration. Throughout 2024, we will allocate 20% of our revenue under the Swamp Gaming banner to be returned to the DAO. The DAO can then use this revenue as it deems fit to support its various initiatives. We will also allocate 5% equity to the ApeCoin DAO as ownership in the Swamp Gaming company.

2: Establish Swamp & ApeCoin Creator Identity Our gamers are committed to fully embodying the Swamp identity and representing the brand across all social media platforms. Our projections indicate that Swamp Gaming will achieve a remarkable 5 billion impressions in 2024. This achievement will position Swamp Gaming as one of the most prominent and widely recognized brands not only within the gaming industry but of all industries.



3: Gamers Join Swamp Gaming We have executed contracts for a 2024 roster comprising gamers and creators who collectively command an impressive following of over 26 million fans and generated 192 million views in January 2024. Upon approval of this proposal, these individuals will wholeheartedly embrace the Swamp and ApeCoin creator identity for the entire 2024 year. It’s crucial to note that this allocation represents just a portion of the budget. We have allocated ample amounts to accommodate substantial future growth, with plans to expand this roster to at least twice its current size.

A full breakdown of our rosters social media’s and viewership can be found here.

4: Introducing ApeCoin Gaming Influencers Allow me to introduce the ApeCoin Swamp Influencer Program—a visionary initiative aimed at welcoming some of the world’s most prominent figures into the ApeCoin community. Leveraging Kungarna’s extensive reach and our established connections with influencers, both past and future collaborators, we will focus on onboarding these individuals as ApeCoin holders. They will serve as the vanguards of our efforts to introduce traditional web2 users to our community.

5: FaZe Sway Joins ApeCoin Upon approval of our proposal, FaZe Sway will join ApeCoin as a holder. Together with the Swamp Gaming team, our collaborative efforts will be dedicated to identifying opportunities for cross-promotion, thereby propagating the Swamp and ApeCoin throughout the gaming world. Our primary areas of focus will encompass gaming events, charity opportunities, and the potential for public goods contributions. With an astounding following of 10 million gamers, FaZe Sway is set to become not only one of the most renowned ApeCoin holders but also one of the famous advocates for Web3 globally. Also ApeChain gamer?  


6: Launch Swamp Gaming House Our company owns a dedicated gaming content house in Texas, where our prominent creators will reside full-time in 2024, producing daily content that reaches hundreds of millions of gamers. We are prepared to execute a complete rebrand of the house, transitioning it from Kungarna and its sponsors to a fully immersive Swamp Gaming and ApeCoin house. To get a feel for a Kungarna gaming house check this video!

Our company’s TikTok page, “KNG House”, when active, shares daily content from our gaming house and has a following of 660,000, generating millions of likes and nearly a billion views. As part of our rebranding efforts, our TikTok will be transitioning to “Swamp House.” Additionally, the Swamp House serves as a workspace for our operations team and business partners. We have even flown out fans of our organization for various exciting opportunities. It would be our pleasure to extend these opportunities to the broader ApeCoin community.

7: Host Swamp Gaming & ApeCoin Events We have hosted some of the most monumental third-party gaming events ever. Our gaming events company Box Fighting Championship has achieved hundreds of thousands of live concurrent viewers and accumulated millions of post-event views. For a taste of our amazing events, watch this recap of our BFC Valorant tournament.

Because of our partnership with BFC, ApeCoin will be branded all over our events, which have consistently been promoted by the world’s most renowned gamers, such as Clix, FaZe Sway, Tenz, Mongraal, ImperialHal, and many other gaming icons.

OVERALL COST

Editors & Designers: $30,000 Swamp House: $99,000 Operational Costs: $113,000 Gaming events: $40,000 Creators & Gamers: $110,000 Swamp Gaming Ownership: $100,000 Total:$492,000

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-380-swamp-gaming-let-s-pave-the-road-to-onboard-millions-of-gamers/19985

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