AIP-168: The Legend of ApeCoin: Atrium Casting Call

ABSTRACT

To produce 12 independent animations with a run time of 1 minute each.

This proposal introduces an ecosystem-wide casting call to all eligible IP Holders powered by ApeCoin. The animators of Atrium have experience with Disney, Pixar, HBO, Netflix & more and await the opportunity to co-create with community members. Funding this proposal showcases ApeCoin’s dedication to providing new avenues for creators and results in 12 animations under a “Legend of ApeCoin” theme.

Rationale of Value Added to ApeCoin

• In an increasingly digital landscape, content rules permanence and brand recall. Good brands build timeless content that fans can anchor on. That in turn creates an increasingly valuable ecosystem around it. As the canon storylines are created officially by Yuga, this proposal to the ApeCoin DAO community has a unique opportunity to co-create equally memorable characters and storylines that are completely driven bottoms-up.
• Being crypto native and having highly experienced talent from the animation industry (Pixar, Sony, Netflix, Dreamworks, Marvel), Atrium is uniquely positioned to work with ApeCoin DAO to create content that appeals to mainstream audience, bring more awareness to an already lovable crypto-native brand and deliver co-created cinematic content.

How does this benefit DAO + DAO members?

• ApeCoin DAO produces the storylines the community creates involving the ApeCoin brand.
• Co-create with crypto native network of qualified animators and filmmakers.
• Reinforces top of mind for community-produced content on all social channels (Atrium’s previously created content has recorded millions of impressions and hundreds of thousands of views in aggregate).
• Crypto native distribution mechanism of artifacts used in the production (content viewing, companion mints all made available free to the community members)

Based on the overall reception of the pilot short-film series, if community wants to expand on any specific storyline - Atrium will have logistics In place to build out the series with follow-up proposal.

What is Atrium?

Atrium is a blockchain-backed network of artists and creators. Disciplines represented on Atrium currently include Screenwriting, Animation, Concept Art, Voice Actors, and Music production.

Securing top-quality creative talent who are well versed in the NFT space and committed to supporting the long-term growth of an ecosystem is extraordinarily difficult. Here at Atrium, we have curated and nurtured a collective of outstanding animators, illustrators, storytellers, and all-around remarkable creatives.Take a look at a few of our creators below.

3DPG:

ZenDoubt

HKJAY:

Phuncal:

RetroSketch:

Indy

Timeline

Web-App creation

OVERALL COST

Funds requested from ApeCoin $200,000

Our independent artists and animators will produce 12 stories for the first series. Each animated story will have a run-time of 1:00min - 1:10min. Proposal funds will be inclusive of:

Logistics for running the casting call Concept development & Storyboarding Animation production VFX Voice-over Music and Sound design

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-168-the-legend-of-apecoin-atrium-casting-call/9604

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.