AIP-283: Ape.AR: The AR Launchpad, Powered by ApeCoin

ABSTRACT



Graphic tees transform into motion graphic tees; street art unlocks interactive NFTs; trading cards become living highlight reels; album covers reveal hidden songs & lyrics; IRL events bring digital to the physical. All powered by ApeCoin.

BENEFIT TO THE APECOIN ECOSYSTEM:

Community Benefit #1: Access to State-of-the-Art Technology, Tools & Resources for Creative Entrepreneurs

• State-of-the-art AR technology is cost prohibitive for most independent artists & creatives. Since 2019, my company has been powering app-less AR experiences for brands, solving friction-laden user experience problems. Therefore, this proposal would fund the ability to empower accepted applicants with our already built zero-code, zero-download AR software used by brands from Paramount Pictures to Compass Real Estate.
• Along with this technology, we provide the advisory resources for the Launchpad participants to follow best practices & achieve success with their physical-meets-digital releases.
• This proposal then empowers creatives & furthers the entrepreneurial ecosystem that is Web3. Each project that emerges from the Ape.AR Launchpad will produce an augmented product or experience, with a requisite to incorporate $APE as its exclusive currency.

Community Benefit #2: Augmented Utility for Collectors

• Through collecting NFTs, I quickly realized that AR technology can even further solve key problems endemic to the Web3 ecosystem. Specifically, it can be leveraged to bridge multiple divides: between physical and digital, between story and product, between online & IRL. In aggregate, this also solves the collector’s greatest concern by offering cohesive, comprehensive, continual utility.
• Both a connection to and extension of the jpeg itself, our AR technology can take any still object, location, or image, regardless of where it appears, bringing it to life with motion and sound. 2D & 3D animations, video, audio, rich text, 360 portals. Once static artworks become dynamic & life-like with personality, stories & journeys.
• Even further, all of the digital layers can be updated anytime, over time, real-time. This presents the potential for utility, or continuous value, in perpetuity. Augmented, unfolding stories. These stories can be strictly narrative, practical like early access to NFT drops, or a combination. Content drops layered onto physical product drops.

Community Benefit #3: Onboarding New Web3 Participants

• An indirect consequence of bridging the physical & digital divide with AR may eventually become its most important Web3 legacy: bridging the world of NFT early adopters & the rest of the world.
• Products like motion graphic tees & experiences like interactive murals expose new audiences to the digital art we experience daily in Web3. But instead of leading with the technicalities of NFTs & blockchain, we lead with the visual stories - what the tokens represent - as digital layers to our physical realities. Newcomers get immersed in the intrinsic value of art before the financial value of art. Actual appreciation before financial appreciation. True, authentic, sustainable onboarding.
• Then, given our layered approach to AR, newcomers can be presented with options to collect the motion art at the point of experience via available frictionless NFT solutions.
• This expansive & inclusive worldview results in expanding the Web3 ecosystem to include new, interested & eventually active participants.

Community Benefit #4: ApeCoin Commerce

• $APE will be the exclusive payment method for all of the Ape.AR Launchpad collections. All of the resulting products will also include a “Powered by ApeCoin” logo.
• Through this physical-meets-digital new use case, Ape.AR will generate new demand for $APE. This benefits the entire community, serving the vision of ApeCoin as the currency of choice for creative capital in Web3. A flywheel effect takes place when Ape.AR Launchpad projects successfully go to market & generate even greater interest for ApeCoin DAO.

OVERALL COST

$300,000 USD, payable in $APE


PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-283-ape-ar-the-ar-launchpad-powered-by-apecoin/12704

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.