ATX DAO Podcast

By Nick Casares and Mason Lynaugh

Please read the Podcast Project Document on Charmverse for more detail: https://app.charmverse.io/atx-dao/page-10198020013509845

This proposal requests a maximum of $1.5k from the ATX DAO treasury to cover initial production costs for the ATX DAO podcast. These funds may not be necessary, and if they are, things like subscriptions will be added to the recurring operational costs of ATX DAO akin to how we handle services like Squarespace and Google Workspace. Projected costs are listed at the end of this proposal.

Once the podcast has traction, it has the potential to become a valuable revenue stream for the DAO.

Goals: The podcast aims to connect members of the DAO, the Austin community and the greater Web3 ecosystem by highlighting member activities and projects as well as discussing relevant topics. We want to demonstrate the vibrancy, diversity and talent within the DAO and show the positive results of partnering with the DAO. We also want to produce educational and valuable content for the general public to drive awareness of our organization while helping people learn about the space.

Over time, the podcast will serve as a recruitment channel for membership and a revenue generator via sponsorships.

Production format, distribution and promotion: We should aim for a podcast length of about an hour. If practical, we should produce audio and video versions of each episode. This will give us more content to drive awareness and visibility for the podcast. Our production cadence should strike a balance between keeping audiences engaged and being manageable by ATX DAO members.

Resources needed: Until we are confident in our format and listenership, we should focus on an MVP production ethos that allows us to quickly iterate on content and format.

People:

• Anchor host - a "regular" host on the podcast to build familiarity with listeners. The anchor host is responsible for maintaining the flow and structure of each podcast segment.
• Rotating hosts(s) - one or more rotating hosts that create variety and highlight the diversity of the DAO. Responsible for contributing to the discussion during an episode recording.
• Guest(s) - one or more guest speakers who join an episode to discuss a topic.
• Producer - responsible for producing a finished podcast episode. Their responsibilities include outreach and coordination with guest speakers, setting up and supporting the show recording, quality control, and coordination with marketing to promote finished episodes.
• Editor - responsible for assembling the segment recordings into a finished episode. Coordinates with the producer to make edits or changes as necessary.
• Marketing support - works with producer to schedule episode announcements on social media and promotes the podcast to potential sponsors.

Equipment and tools: In the beginning, we should take a scrappy, DIY mindset toward producing the podcast. As the podcast gains traction and can support sponsorship, we can enhance the production quality with better tools, services and hired talent.

• Recording equipment - a good mic for the anchor host (if required). Estimated cost - free to $300
• Editing software - free or low cost editing software (GarageBand or Audacity) can be used to edit audio. Inexpensive video editing software tools can be used to edit video. Estimated cost - free to $50-100/year
• Hosting services - We'll need to subscribe to a podcast hosting service to distribute the podcast and a video streaming service to record and stream video. Estimated cost - $60/month
• Freelance talent/help - It may be necessary to bring in outside help for voice overs, audience building, etc. but this should be a secondary concern after we launch the podcast and establish a core audience.