Consensus Mural @ Native to benefit HOPE and the ATX DAO Art Fund

Inspiration:

ATX DAO has a mission to connect with local artists and educate and activate them in the web3 ecosystem. During Consensus, ATX DAO should take the opportunity to showcase a badass project which has been coordinated by us to get local artists paid, support a local charity, and teach Austinites about web3-native mechanisms like using art NFTs for collectibility and governance.

Proposal:

ATX DAO commissions a local artist named Efren “E-R” (https://www.EverydayResearch.com) to paint a mural at Native Hostel May 23-28 to advertise ATX DAO during Consensus.

Mural price: $11,825, which is a 20% price discount because E-R believes in the project and will share in the NFT royalty split.

Native Hostel’s prime location wallspace (4th St x I-35) is a 5 min walk from the Consensus Convention Center. This wall always rents for $4k/month, but it is being donated by Native and arranged through HOPE Outdoor Gallery (local 501c3 artist collective of muralists).

Because Summer is not usually a busy time for new murals, Miles Starkey from HOPE is optimistic that Native will be able to donate the wall through August.

Local videographer Jeff Zavala will create two short marketing films that explain and advertise the project.

JZavala will film the mural painting process over three days and interview ATX DAO, HOPE, and E-R. He will deliver 90-seconds of edited video in the form of a 30-second teaser and 60-second explainer.

Cost to film and edit the videos: $1500. https://vimeo.com/397710292 30 second teaser example https://vimeo.com/663430332 explainer video example (about 3D-NFT Mural)

A 3D-NFT will be created by Jeff Zavala by performing a high-resolution 3D-scan of the completed mural. This high-quality NFT will be metaverse-compatible and can be placed anywhere by the NFT-collector using gallery tools like MoNa, iLLUST.Space, etc.

Cost to scan and deliver 3D-NFT: $2500. A similar 3D scanned mural, also up at Native Hostel right now: https://foundation.app/@KimieTheDestroyer/ksa/1.

Total cost for Mural art + marketing videos + 3D-NFT = $15,825

The Mural NFT will be featured prominently at the June 10th Consensus Party. We will have a panel with E-R, HOPE, and Jeff Zavala to highlight the project.

Mint-royalty split between the artist E-R (50%), HOPE (25%), and ATX DAO's Art Fund (25%). If we sell just 200 NFTs at $250, this raises $50,000 for three good causes. Cost prototyping here if you want to play with the numbers: https://docs.google.com/spreadsheets/d/1n_zmsxfIk-rR5VBVR0SBccIlQCgbb2Mfd_QnUvZtLt0/edit?usp=sharing

I will work with Engineering to size the effort to build this into the mint.atxdao.com site. Alternatively, we can use MintGoldDust.com but they take a 15% cut. They could be a useful partner for promoting the project if we want to work with them, but I'm not sure we need their assistance.

If we want, we can also setup a special MuralNFT-gated discord channel for allowing minters to participate in governance over the ATX DAO Art Fund. They can vote for the next project's location, artist, theme, etc via snapshot and ATX DAO can set this up on our discord.

FAQ: Q: Is it reasonable to pay $15k for a mural that won't be able to stay up for more than 1-3 months? A: This is a valid criticism and the mural team did consider other location options with a longer uptime. The Native location is specifically great because of its 3-minute walk away from the Consensus Convention Center.

Q: Should ATX DAO try to get more of the NFT royalties split in order to build the Art Fund for financing future projects? A: In the art world, the gallery/promoter that is hosting an artist typically takes a 50/50 split on sales of the art. ATX DAO and HOPE represent the gallery in this scenario, as we will be co-promoting the NFT sales process, which benefits us and the artist. Granted, ATX DAO is also fronting the cost for the original mural artwork. It is important to ATX DAO and E-R to setup a strong precedent for future iterations of the Art Fund, and making sure that the artist is paid for the commission as well as sharing in NFT royalties.