The AVA Community proposes to launch a marketing campaign on leading crypto exchange Binance comprising both of the following:

• KOL promotion on Binance Square • AMA on Binance Square

The proposal seeks to use 27,000 AVA from the Community Pool.

The benefits and mechanics of this initiative are as follows:

Binance Square KOL Promotion:

This promotion is designed to leverage the Binance Square network of KOLs to drive exposure to AVA. This offer leverages the influence of verified KOLs with over 30K+ followers on Binance Square to create engaging content both on Binance Square and on X that promotes AVA. Only verified KOLs with a minimum of 30K followers will be eligible to participate in this promotion. KOLs will submit their posts for review to ensure content accuracy, with approved submissions receiving a reward. Over 100 KOLs will be eligible for this promotion. (Not all will take part)

Binance Square AMA:

The AMA will be hosted by the official Binance Square account (780K+ followers) to boost AVA’s visibility in an educational and engaging format. Previous AMAs with Binance Square amassed approximately 50K listeners. A $1,000 giveaway will be offered to encourage participation.

Voting

• This proposal is a simple yes or no vote • A quorum of 1 million votes is needed • At least 51% 'yes' votes to pass

Voting Weight

1 AVA = 1 Vote (Ethereum and BSC networks) 1 Travel Tiger NFT = 7,000 Votes

Timeline

If the vote passes, this initiative is expected to be live in late January 2025 / end of February 2025