BFP-54: Hire CassCee

Proposer: Rex

Proposal: Hire CassCee as a part-time Social Media Lead in the Community Department.

Resume: CassCee is pivoting into the Web3/defi space after having a successful career in the cosmetology industry where, in addition to customer service, they also fulfilled various leadership, educational, and social media management responsibilities. That experience afforded CassCee an immense amount of insight into leveraging social media platforms to establish valuable connections, effectively communicate, expand brand/personal outreach and build an organic following.

Critically, their experience led to an appreciation for the importance of knowing your audience to provide quality, engaging content that properly represents a brand or ones personal values in a way that is relatable and easily understood.

Not having an original background in tech (but understanding crypto) helps them to be able to explain protocols in a manner that can be easily understood by new users. Because of that, in addition to their active participation in the Beanstalk Discord and Beanstalk Twitter Army, they have a solid, likeminded following that includes several prominent accounts within the Defi community. You can find them on a large number of Discord servers as CassCee and on Twitter as @0xBased_

Role Description: The Social Media Lead reports to the head of the Community Department and will be the coordinator of Beanstalk Farms' presence on as many platforms as possible. They will work closely with both the Community and Marketing teams to ensure that information moving within and coming from Beanstalk Farms is as consistent and widely-shared as possible. This individual will take ownership of the Beanstalk Farms accounts and be primarily responsible for coordinating written communication on:

• Twitter (Posting scheduled tweets, managing replies, and helping to manage the Beanstalk Twitter Army);
• Reddit (Developing a regular presence);
• Instagram (Developing a regular presence);
• Discord (Moderation, posting, and new member assistance); and
• Other platforms as needed.

The Social Media Lead will also be responsible for coordinating with Beanstalk video content creators regarding their content on:

• YouTube;
• TikTok; and
• Other platforms as needed.

Payment: 3,200 Beans per month, paid twice per month, through the end of Q2 2022. At will.

Commitment Part time (>20 hours per week). At-will.