BIP#18: Marketing Budget Proposal

BACKGROUND

BendDAO has been running safely on Ethereum for over 300 days. The team focuses on building and protocol security. The only marketing campaign had before was the $BEND token airdrop at the beginning of the protocol launch.

Forum: https://governance.benddao.xyz/t/bip-18-marketing-budget-proposal/300

Discord: https://discord.com/channels/897709643948761148/1070580814556958750

MISSION

BendDAO currently has 155K ETH of liquidity and is growing steadily. While product development, marketing campaigns also can bring a positive impact on the rate of growth. And a marketing budget can help the team to have decision-making in an efficient manner.

The main aim is to grow users, TVL, revenue, and market share for BendDAO. The marketing campaigns will include community bounties, co-marketing events, and potential CEX listings that will boost the adoption of BendDAO across the NFT and NFT Financialization ecosystem.

SCOPE OF WORK

Category: Community Bounty, Co-marketing Event, and Potential CEX Listing

1. Setup a quarterly marketing budget and a ceiling for each campaign;
2. Seek for community’s approval if the campaign requests a bigger budget than the ceiling;
3. Release the campaign plan as detailed as possible;
4. Prepare the campaign recap including a detailed list of expenses;

NEXT STEPS

• Start outlining the BendDAO one-year anniversary campaign;
• Keep contact with blue-chip communities and projects with opportunities for cooperation;
• Start approaching CEXes;

SPECIFICATION

All veBEND holders are members of BendDAO.

Voting Quorum: 41M veBEND (10% of the total supply)

Pass Rate: Over 80% Approve.

The voting will last for 7 days.