Marketing Initiative – Community Growth Campaign Q4 2025

🧠 Summary

This proposal seeks to allocate $50,000 USDC from the DAO Treasury to launch a Q4 2025 Community Growth Campaign, aimed at increasing user acquisition, improving brand visibility, and strengthening community engagement through targeted marketing activities.

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📌 Motivation

The DAO has seen a plateau in new user growth and community engagement over the past two quarters. To maintain our momentum and visibility in an increasingly competitive DeFi landscape, we propose a coordinated marketing push focusing on: • Content marketing • Influencer partnerships • Social media campaigns • Community bounties and giveaways

A strategic and well-funded campaign during Q4 (October–December 2025) can position the DAO strongly going into 2026.

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🔧 Specification

1. Campaign Objectives • Increase Twitter/X followers by 30% • Boost Discord/Telegram activity by 50% • Onboard 5,000 new unique wallet addresses interacting with our dApp • Publish 12 high-quality educational blog posts and threads

2. Execution Plan • Content Creation ($10,000): Partner with freelance writers and video editors to create weekly blog posts, explainers, and tutorials. • Influencer Marketing ($15,000): Collaborate with 5–7 reputable crypto influencers to promote the protocol through threads, AMAs, and short-form videos. • Paid Social Ads ($15,000): Run targeted campaigns on X (Twitter), Reddit, and YouTube using analytics-driven funnels. • Community Incentives ($10,000): Launch meme contests, referral rewards, and bounties to drive organic engagement.

3. Reporting • Monthly reports will be shared with key metrics and budget breakdowns. • A final post-mortem will be published in January 2026 with results and learnings.