Goal
Problem Humans are the lifeblood of Blockzero. Without a constant stream of new energy and people into the ecosystem, we will become stagnant and unable to reach our goals.
Solution Marketing means a lot of different things to different people. The capital requested in this proposal is to be used exclusively for paid acquisition in growth.
While the channel in which we deploy this would greatly depend on the conversions and feasibility we are seeing, we would currently expect this to be focused on Twitter with smaller experiments on Facebook, Reddit, and Youtube. Additionally, we would also expect the use of these funds to be backloaded. Meaning, we would prefer to hold off on a majority of the spending until we have liquidity and the Vortex deployed on Avalanche.
Although we could have piecemealed this proposal into smaller individual budgets, we feel doing this would greatly slow down the speed and consistency at which we can run here. Getting this approved allows us to think in 1-3 month intervals (instead of weeks).
All marketing spend would be put into transparent reports to show the results.