This is a community proposal created by the Bobu Committee, you may direct all questions towards the committee.

Read more about Bobu Token governance at https://bobu.azuki.com/governance

Community Proposal #18

Bobu Merch & Marketing Fund

Executive Summary

This proposal introduces the Bobu Merch & Marketing Fund, a flexible tool designed to help the Bobu Committee develop official Bobu merchandise and creative marketing materials that expand Bobu’s reach and deepen community engagement.

This fund would allow the Committee to respond quickly to high-impact opportunities, whether that’s a cultural moment, a collaboration, or a creative spark from the community.

The goal? To proliferate Bobu’s IP through thoughtful, small-batch releases that feel timely, authentic, and aligned with the spirit of the character and community.

This project aims to:

• Develop and prototype Bobu-themed merchandise that brings his story into the physical world.
• Collaborate with artists, designers, and marketers from the community and beyond.
• Package and distribute merch drops that align with Bobu’s identity and lore.
• Create content and materials that expand the visibility of Bobu and his universe.
• Offer the broader Azuki ecosystem moments of shared storytelling and participation through product.

Funds Requested

The committee is requesting a fund of $25,000 USD to establish the Bobu Merch & Marketing Fund. These funds, use appropriately would allow for the development of 7-10 products in a “worst case scenario”, and the more likely scenario being 15+ over a period of years.

What’s included in this proposal:

• Design & Sampling: Budget for concepting and prototyping of merch items.
• Production Costs: Covering limited-run items for community-facing drops.
• Creative & Packaging: Includes marketing assets, photography, and storytelling touchpoints.
• Collaboration Support: Tools and funding to work with artists, creators, and developers.
• Ongoing Flexibility: Fund usage will be based on impact, demand, and community input, with a target of one to two drops per year.

Why vote yes?

It empowers the Committee to create thoughtful products, grow Bobu’s visibility, and activate the IP in ways that are fun, meaningful, and unique to our community.

The full proposal, an example drop breakdowns, and fund mechanics can be viewed here: 👉 https://chirulabs.notion.site/Bobu-Merch-Marketing-Fund-Proposal-1cf58d5b12bf80678c74d365ee6a1c79