AIP-444: Growing Wellness: Home Harvest’s billion dollar opportunity to improve the way we live & eat, powered by grow2earn

PROPOSAL DESCRIPTION

Introducing Home Harvest…

Home Harvest is a consumer tech company focused on Growing Wellness™ around the world. We’ve developed an entire wellness ecosystem, based around revolutionary growing units for the home that unite design, horticulture and technology. We are enabling a revolution in wellness through the way food is produced and consumed.

Our first product, accompanied by our IoT grow platform, app and wellness co-pilot, is an indoor ‘smart-farm’ unit that is miles ahead of anything else currently on the market, has a patented lighting system to make it more efficient than the competitors and a ‘mass market’ price point that is currently not covered by existing products in the market.

Our mission is:
‘Zero food miles, Zero packaging. Zero waste. Healthy living. Healthy planet.’

Following a 3 year long pilot programme in homes, schools and restaurants, Home Harvest is already a hit with consumers, having developed a range of growing units that revolutionise healthy living by enabling consumers to grow everyday foods in their own home. Our indoor ‘smart farms’ unlock professional growing results for the mass market, allowing consumers to grow and harvest hundreds of varieties of superfoods, leafy greens and herbs within just 8 days of planting.

Healthy living and healthy planet…

Our value proposition massively reduces consumer cost, food waste, food miles and transportation carbon emissions while delivering the very healthiest of produce directly into the homes of consumers around the world.

Every farmer is also supported by our nutritional co-pilot; a personal ally in a consumer’s journey to a vibrant world of healthy eating, turning the road to wellness into a rewarding and enjoyable voyage. With our app-based co-pilot, growing food and following your own healthy diet at home becomes less of a chore and more of an uplifting, self-driven mission.

“Home Harvest brings the heart and soul of healthy living directly into your home.
It is a game changer.”
Professor Seth Davis - Chair of Plant Biology : University of York

Token driven reward programme and web3 backbone…

Changing consumer behaviour requires encouragement and our tokenised rewards programme will encourage consumers to ‘Grow to Earn’, ‘Live Healthily to Earn’ and ‘Cook to Earn’ whilst also rewarding the reduction in carbon footprint that’s achieved by using a Home Harvest smart farm.

Very simply, we forecast that additional web3 infrastructure and token incentives could help deliver an additional 40% uplift in sales over the first 5 years - $500m in revenue / 500k additional customers. This revenue uplift from web3 integration translates into an additional $1.25 Billion in EV at a x15 multiple of EBITDA.

We want to be a leading example of how a web3 funded / powered product can make real societal change, be hugely profitable and scale much faster than traditional product and retail tech. As an aside to the financial potential, we feel the potential for PR and mainstream media spotlight on how ‘the jpeg monkeys’ assembled and created a global wellness unicorn is also of real benefit to the relevant communities and web3 in general.

The $GROW token will launch with an initial raise supported by an extensive community points campaign to bring awareness and build community in the lead up to the product launch. Weighted token emissions will benefit early adopters and communities of the new home-growing health revolution (BAYC, MAYC, MOCA communities and $APE holders), an airdrop schedule of $GROW will be scheduled to coincide with the launch of the physical product and we have a token roadmap that plans to make full use of ApeChain capabilities. We aim to be one of the first ‘big’ products on the chain.

The rewards scheme is curated to reward early participation as well as community membership from BAYC, MAYC, MOCA and $APE holders. Early participants in the points program also have the opportunity to earn the cost of a pre-sale smart farm prior to launch. Once the unit is in place and in-use, the user or farmer also starts to earn monthly reward points for grow time / usage, grow variety, grow-based tasks, community involvement in the app and more, which will be converted into $GROW tokens as part of the monthly emission schedule. A perpetual rewards mechanism, funded by profits from the sales of the Home Harvest units, surrounding product and peripherals range and the subscription model.

Additional rewards will include ‘money can’t buy’ products and events such as limited edition MBA and Apecoin DAO styled smart farms, limited seat access to chef recipes and live video one on ones, limited edition merchandise, farmers equipment, Ape-only early access to each new experiential store opening and more.

There are 3 token phases:

1. Pre-launch / Raise:

A rewards framework which distributes points to active community members and partners during the 12 months lead up to production. Initial points airdrop and multiplier for BAYC, MAYC, MOCA communities and $APE holders.

Objectives: An opportunity to raise additional funds and gain pre-sale orders of the unit, during the lead up to production.

• Building a strong community pre-launch
• Gaining insight into eating and dieting behaviors
• Giving early adopters the opportunity to earn back the cost of a pre-sale unit, prior to delivery
• Allowing point staking and other beneficial token / defi practices, subject to jurisdiction

2. Launch: Coinciding with the physical product launch, $GROW built on Apechain, airdropped to early adopters, points accruers and BAYC, MAYC, MOCA communities and $APE holders. Sell $GROW after a lock period, or exchange for free physical units.

Objectives: A rewards system that moves from primarily community-based to based on unit usage, app usage and token holding / potential staking

• Powering the Grow2Earn concept and enabling us to reward users for living healthier lifestyles
• Enabling us to reward users with carbon offset credits, converted into $GROW
• Enabling web3 enhanced token-gating, gamification and custom supplies / merchandise
• Allowing governance over certain aspects of the company growth

3. Post-Launch:

• A method to continually reward and involve the community in the success of Home Harvest with monthly emissions.
• A case study for the benefits of web3 infrastructure in a web2 product
• An ability to create tailored growing experiences and rewards, based on individual users / wallet connection

Further consideration: Our protocol roadmap is a work in progress but we’re also currently exploring the possibilities of creating the $GROW token as an OFT, enabling it to be native to ApeChain, Arb and other orbit chains like the upcoming AnimeChain from Azuki. We’ve sought advice from consulted with some of the biggest builders in web3 and feel we have access to THE best-in-class web3 team to help facilitate the token and ecosystem development, working alongside our established and experienced founders and product engineering team.

Additional Home Harvesters IP…

We’ve also developed an immersive world of inspiring digital characters that reward and gamify growing, healthy eating and sustainability using Home Harvest products. These will be upgraded as part of the points system and earned rewards; much like the Netflix app, a junior user will also have the ability to participate in a specific range of growing games, upgrades and quests, aimed at teaching them about healthy living and wellness. Pudgy are pioneers in crossing over to web2 and also a leading example of a web3 brand beginning to stake a claim on some of the $28 billion global toy market. We will follow suit with the Home Harvesters.

These characters will be airdropped to early adopters, pre-sale unit purchasers and BAYC, MAYC, MOCA communities and $APE holders and will provide another licensing and revenue opportunity to the ecosystem.

A huge global market that’s growing…

The global addressable market for the main unit is conservatively well over 200 million families driven by the consumer desire for cost conscious, healthy and sustainable living. Our commercial proposition is underpinned by a high margin, monthly subscription powered by an app that delivers dietary advice, recipe ideas, monthly supplies, growing support, ultimately building the world’s largest community of connected growers.

A unicorn in the making…

PROPOSAL [Please continue reading the rest of this AIP on the ApeCoin DAO Snapshot and Discourse]

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IMPORTANT NOTE: Unfortunately, due to the character limit of the BOTB Snapshot, the AIP contents on ApeCoin DAO Snapshot could not be fully duplicated here. Therefore, please read the full AIP contents on the ApeCoin DAO Snapshot and Discourse before casting your vote on the BOTB Snapshot: ApeCoin DAO Snapshot link: https://snapshot.org/#/apecoin.eth/proposal/0x148c7e74b95242ea7b0f5545818284e0a8f8322bbb204836201593a6e650388a

Link to the full proposal: https://forum.apecoin.com/t/aip-444-growing-wellness-home-harvest-s-billion-dollar-opportunity-to-improve-the-way-we-live-eat-powered-by-grow2earn/23481

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