AIP-470: MBA Powered ApeFest Lisbon x ApeCoin Merch 

PROPOSAL DESCRIPTION

Building on Normie’s AIP-299 idea for an ApeFest/ApeCoin merch activation, I’ve been wanting to get this idea up for a while. I reached out to Normie to find out if they were planning on creating a 2024 ApeFest merch AIP and the answer was no. So, here we are.

Generating increased exposure to ApeCoin DAO via unique, high quality, collaborative merch made by the community…

The idea here is to build on that initial AIP concept. We will be creating merch, along with the help of other MBA businesses, that can be distributed to ApeCoin holders for ApeFest.

This will not be a typical generic hoodie merch kit. It will be custom ApeFest Lisbon X ApeCoin merch!

BENEFIT TO APECOIN ECOSYSTEM

We will have high quality merch that holders can be proud of wearing and posting about on social media before, during, and after ApeFest.

Working with other MBA license holders, we will include some of their products (to be determined based on custom options), to help with awareness and word of mouth.

We’ll require that you have a specific role in the ApeCoin Discord or Discourse forum plus have an ApeFest ticket in order to claim your free merch package (1 per person). We will be asking claimers to submit a screenshot of their Tokenproof ticket/dashboard, tied to their wallet containing the ApeCoin. This will show the ticket and the wallet address.

We will also have some surplus items that we can potentially giveaway at ApeCoin/ApeFest side events and other ApeCoin centric events throughout the year.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $96,500.

The plan is budgeting $225 per merch kit for 250 total with about $50 per kit for packaging and logistics ($69,000); we would only receive $69k upon AIP approval. The additional $27,500 to make 100 extra kits would be received only if we sell out of the 250 kits, else the unused funds would remain with the DAO treasury.

Merch Kit Budget Details:
Merch Kit - $225 (this includes all MBA products sourced during the Discovery Phase)

Logistics per kit claim - $50 (this includes the overall kit packaging and shipping to claimers)

Total Overall Per - $275

$69,000/$275 = 250 Merch Kits

Specifics will be ironed out on product costs once I have the MBAs selected and their product offerings.

Anything surplus would go to other events as previously stated.

This will cover all products, packaging, and logistics.

Upon approval, the DAO would release the initial $69,000 to cover the 250 kits.

Claim Out Phase 1: If the initial claim for the merch kits is successful and sells out (250 kits), I intend to request a reorder with a pre-order period to meet excess demand for those not able to claim during the first claim phase.

After that, I will open it up to have the other 100 claimable for the other $27,500 to be released to cover the extra 100 merch kits. Else, the remaining $27,500 would remain with the DAO treasury.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-470-mba-powered-apefest-lisbon-x-apecoin-merch/24518 The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

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