AIP-402: $APE as a Fuel for Mobile Growth to Help Make Dookey Dash a #1 Hit Game

ABSTRACT

Imagine $APE as fuel for growth to generate more demand for $APE. Presented by a team with a proven track record of launching dozens of chart-topping games like 2048 and Two Dots, this proposal seeks to help propel the Apecoin DAO as a marketing tool to not only encourage more games to implement $APE in their ecosystem, but to also market the games directly to the masses. For its first iteration, this proposal is set to help propel “Dookey Dash” to a #1 hit mobile game. By achieving this milestone, we aspire to amplify global awareness of $APE, and create a precedent for how $APE, through targeted ad spend across major ad networks, can fuel new demand for $APE in an ROI positive manner.

We are $APE holders and we want to see new demand for $APE. It is in the DAO’s benefit for there to be a #1 hit mobile game that is utilizing $APE to be exposed to a wider audience of gamers, and burst outside of our current bubble. The more new players exposed to games involving $APE, the more new demand there will be for $APE. This will hopefully serve as a great use case to not only provide DAO marketing support for games utilizing $APE in their ecosystem, but also act another way to encourage games to implement $APE into their game.

Superfine, a Made By Apes Company, is an AI growth tool for games to maximize their UA. It allows the capability to spend $APE across all ad networks simultaneously, focusing on maximizing your goals, be it maximum installs, lower CPA, or ROAS (return on ad spend). The game is able to determine which player qualifications it wants to target (by country, age, etc) and will only hit the bid if it fits into the desired goal. This AIP is also represented by Faraway, the studio behind Dookey Dash, which has also produced another game, Serum City, that implements $APE and supports the ecosystem.

BENEFIT TO APECOIN ECOSYSTEM

The proposal aligns with the $APE Community’s mission, specifically with its boldness and transparency. We want to reach traditional gamers, and with Dookey Dash: Unclogged being released, we feel like we can provide the DAO with a great opportunity for $APE to reach a more broad audience. With $APE at the center of the economy for the game, and the game being incredibly popular from the first time around, we feel like this could do wonders for the exposure of the DAO. The more people that download Dookey Dash, the more people that are exposed to $APE. Not only does this proposal serve an immediate impact, but it also sets the stage to serve as a marketing platform as additional mobile games come to the DAO seeking performance marketing support.

OVERALL COST

We are seeking $150,000 in $APE from the DAO, essentially serving as a grant from the DAO to support the growth of Dookey Dash, the first potential mainstream mobile game that implements $APE. Every dollar will be used to market Dookey Dash and discover which creatives, bidding strategies, and targeting parameters work to scale most effectively, with full transparency provided to the DAO. These tests are incredibly important to the success of a mobile launch, and the DAO would be able to play a key role in supporting these efforts.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-402-ape-as-a-fuel-for-mobile-growth-to-help-make-dookey-dash-a-1-hit-game/22072

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.