AIP-459: The Apemobile - Guerrilla marketing meets a KOL partnership

PROPOSAL DESCRIPTION

ApeCoin needs more marketing. Period. It’s not easy to stand out and get the attention of people nowadays… so, we need guerrilla marketing.

Guerrilla marketing is a highly effective strategy due to its ability to deliver high impact at a low cost. By leveraging the psychological impact and viral nature of unconventional tactics, it has the ability to generate significant buzz and engagement.

KOL partnerships and brand ambassadorships are a proven model in web3 and are widely adopted by top-tier projects in this space. To date, ApeCoin does not have a single partnership of this kind.

This AIP offers a bold mix of the above mentioned :muscle:

Educational content and marketing by kodama.eth - amplified by the Apemobile!

An ApeCoin branded all-black Porsche 911 Carrera 4s. Custom license plate - APE 911. ApeCoin logo on the tank cap. “Powered by ApeCoin” branding on the side, in the classic Porsche style.

The car will be called Apemobile and will be established as status symbol of success within the whole web3 space. Leveraged by a multi-year partnership with web3 KOL kodama.eth and the targeted use of guerilla marketing tactics in order to amplify educational content around the DAO, ApeCoin & ApeChain.

The car will be a tool to polarize and get attention.

Think about how many ppl will join a spaces called “How I got a Porsche 911 from the ApeCoin DAO”.

In an endless X feed you need to stand out. You need to grab the attention and once you have it, you use it to educate and make them one of us :wink:

NOTE: The Apemobile can be leveraged by the whole community. Not just kodama.

The pictures can be used by everyone.

The AIP author will work closely with the Marketing and Communications working group, who have the option to opt-in to particpate, to maximize the benefits of this initiative.

BENEFIT TO APECOIN ECOSYSTEM

A multi-year partnership with kodama.eth, web3 KOL

Kodama has a large, engaged following within the web3 community. Partnering with him will significantly increase the brand’s exposure and reach the crypto native audience on an ongoing base. He will commit to creating content, joining spaces, visiting events with the sole purpose of spreading the message of the DAO, ApeCoin & ApeChain. EDUCATION!

Below you will find a list of several benefits:

Targeted Marketing:

• Marketing within the web3 space is crucial for a projects success. With Kodama, Apecoin will reach a relevant and interested audience over the course of several years.

Increased Reach and Visibility:

• The Apemobile will polarize and guarantee people’s attention. Kodama will post at least one content piece per week, mainly from Twitter/X account @kodama_eth, and will generate millions of impressions. He will drive the car daily and will visit relevant crypto events/meetups all over Europe. This will create additional opportunities for content creation with engaged community members.

Credibility and Trust:

• Kodama has established trust with his followers and has become a relevant KOL within the broader YugaLabs and ApeCoin ecosystem. Having him as a permanent partner endorsing ApeCoin can enhance the brand’s credibility and trustworthiness.

Content Creation:

• Kodama will post at least one content piece per week. Educational, lifestyle or joining spaces - a broad mix that appeals to different audiences. The goal remains the same - to spread awareness and to educate about ApeCoin.

Cost-Effective Marketing:

• Compared to traditional advertising and regular web3 KOL partnerships this comes at a very low cost. It perfectly complements the recent F1 partnership of the DAO (which btw opens up many possibilities for further content creation).

Engagement and Interaction:

• The Apemobile will polarize! Kodama will leverage this and foster active engagement with his followers and the broader web3 community. This will lead to higher interaction rates for the campaign and increased brand visibility.

Authenticity:

• Kodama will share personal stories and experiences, which will make his endorsements feel more genuine and relatable compared to traditional ads.

Rapid Awareness and Virality:

• The Apemobile has the potential to go viral quickly. It can create a buzz around ApeCoin and ApeChain. Imagine a post starting with “WTF I really got a Porsche 911 from the ApeCoin DAO”

Diversified Marketing Strategy:

• Working with kodama adds another layer to ApeCoins marketing strategy, diversifying the current approach and helping Ape reach potential new users/buyers.

Long-Term Partnership:

• Building a long-term relationships with kodama will result in continuous exposure for the ApeCoin brand.

Why Guerilla Marketing for ApeCoin?

• Proven Concept
• Cost Efficiency
• Brand Differentiation
• Psychological Impact
• High Engagement
• Viral Potential

Guerrilla marketing is a must-do for every businesses aiming to maximize their marketing impact while minimizing costs. Its ability to create memorable experiences, foster strong customer connections, and differentiate your brand in a crowded market makes it an essential component of a modern marketing strategy. By leveraging the psychological impact and viral nature of unconventional tactics, it has the ability to generate significant buzz and engagement.

The Apemobile will make ApeCoin a status symbol of success.

Sports cars have always had a special status in society and especially in crypto. They are associated with success.

This is precisely why it is the perfect fit for this marketing initiative. On top of that it fits perfectly into the DAO’s current marketing efforts with the F1.

The AIP author will work closely with the Marketing and Communications working group to maximize the benefits of this initiative.

OVERALL COST

“Total amount requested from the ApeCoin Ecosystem Fund = EUR 185,000.”

155,000 EUR for the Porsche 0 EUR for 3 year KOL partnership & content creation 15,000 EUR for insurance for 3 years 15,000 EUR for maintenance*

*If not used it will be returned to the DAO at the end of the 3 year period as well. If spent it will all be documented and invoices will be shared publicly.

The special license plates (APE 911), the foiling of the car and gasoline costs will be covered by the AIP author.

The car will be resold after 3 years and all proceeds will go back to the DAO.*

Making the effective costs within 3 years around 75,000 EUR aka 25,000 EUR per year. (Assuming a resale value of 110,000 EUR for the Porsche)

*If this is not legally feasible, then alternatives such as a charitable donation can be considered.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-459-the-apemobile-guerrilla-marketing-meets-a-kol-partnership/24397

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.