Product Guild Season 3 Proposal

Purpose of the Guild

The objective of the Product Guild is to build and ship high-quality products for decentralized cities. You can think of it as building the digital infrastructure for a digital-native city.

Who will serve on the City Council representing the Guild?

The City Councilor for the Product Guild will be 0xZakk, Steward of the Product Guild.

What are the Guild's goals for the season? What metrics will the Guild track?

The Product Guild is currently supporting four key initiatives:

1. Growing Guild Membership - increasing the number of contributors/bounty hunters in the Guild
2. Project Aspen: City as Protocol - The decentralized, on-chain protocol that governs nodes in the Cabin network
3. Passports - The protocol for citizenship and meaning in Cabin
4. Blaze - The digital schelling point for DAO operator excellence (the persistent URL equivalent to DAO Camp)

Each of the above initiatives will take on a high-level objective supported by specific key results.

• Growing Guild Membership ($500 / ₡1,000)
  • Season 3 Objective: Improve and grow the guild as a place for engineers, designers, and product managers to contribute to the DAO
  • Key Results:
    • Publish a formal goal setting and sprint process, likely using Objectives and Key Results (OKRs)
    • Make product updates transparent and more easily understandable across the DAO. In a survey of 20 DAO members at the end of the season, 15 (75%) should agree or strongly agree that they understand what the Product Guild is working on.
    • 50 people are members of the product guild by regularly contributing to products and other initiatives across the DAO
• City as Protocol ($1,100 / ₡4,000)
  • Season 3 Objective: Research and Develop a strategy for building a decentralized city protocol
  • Key Results:
    • Publish a specification on a protocol for expanding our network of nodes around the world
    • Deploy 3 prototype TCR implementations
• Passports ($900 / ₡3,000)
  • Season 3 Objective: Launch v1 of the product
  • Key Results:
    • Conduct 20 user interviews on the product to determine update and improvement priority
    • Launch 5 features to improve the utility of the product
    • Issue at least 50 stamps from the different Guilds within Cabin
• Blaze ($400 / ₡1,500)
  • Season 3 Objective: Validate the value proposition of Blaze to the Cabin and broader DAO ecosystem
  • Key Results:
    • Conduct 20 user interviews to align with users on the job to be done
    • Test and develop 5 prototypes of new Blaze features
    • Grow MVP to 50 users contributing 25 links per week

Guild Budget

The Product Guild is requesting $22,100.00 and ₡9,980.00 to accomplish the objectives described above.

Estimated budget

Evaluation of last season

✅ Passports

The goal this past season was to launch and MVP of Passports that would let us mint NFTs. This we did accomplish. While the product isn’t as mature as we set out and we haven’t done as much user testing as we would have liked, it is launched and available to use.

✅ Blaze

The goal for Blaze this past season was to launch an MVP so that we could start testing the product. This we accomplished.

🛑 Decentralized Product Process

The goal was to create a process by which anyone could propose a product to the Guild and have it funded. We did make substantial process on this in The Grand Theory of Product but made the decision to stop focusing on this for now. This will either be something we start when we have more traction or this will be something that becomes part of the DAO operating system and so won't need to be part of the Product Guild operating system.