HOOKED PROTOCOL -: An immersive edutainment network, on-ramp for next billion people onto web3

Hooked Protocol is building the on-ramp layer for massive Web3 adoption, providing tailored Learn and Earn products and onboarding infrastructures for users and businesses to enter the new world of web3. With our pilot product Wild Cash offering Quiz-to-Earn and other gamified learning experiences, having attracted over 2 million members to the community, Hooked is aiming at forming an engaging ecosystem of community-owned economies by facilitating and optimizing the onboarding flows for all Web3 pathfinders. Hooked Protocol aims to build the on-ramp layer for massive Web3 adoption to form the ecosystem of future community-owned economies. We believe through gamified learning experience and paying out economic value back to our users, we can empower everyone with no prior crypto experience to access, earn and own a share of crypto; enable and expediate developers and applications’ streamlined Web3 transformation; form a vibrant community with scalability and engagements, leveraging decentralized social network and viral growth. With such a growing community, Hooked Protocol can form an ecosystem of community-owned economies. Despite the massive valuations of Bitcoin, Ethereum, and a handful of other Cryptocurrencies, the huge gap between technology innovation and actual adoption is causing the crypto native realm to stagnate, when the lack of new users remains a critical and unresolved challenge to the whole industry, and the inadequacy of Web3 application abundance on chain diminishes industry prospects. However, potentials for intrinsically dynamic modern virtual economy after covid are recognized and scaled up, leading to upsurging demands for trusted cooperation and sustainable economic model in Web3. Being the on-ramp layer, Hooked is targeting billions of Web2 internet users who can be onboarded to Web3; building tailored products offering gamified experience to grow the community with massive user adoption and Web3 education; integrating onboarding infrastructures for businesses on-ramp to Web3, to establish a cohesive ecosystem. Hooked launched the pilot DApp, Wild Cash, in Q3 2022, as the Web3 community gateway in emerging markets and tailored to grow the community with massive user adoption based on viral growth and user Web3 transformation, achieved through gamified crypto learning experience and other built-in Web3 mechanics. Hooked adopts a streamlined education system combined with immersive (experience-based) learning and inquisitive (curiosity-based) learning, including: Gamified learning experience to impart web3 concepts with Quiz-to-Earn DApp Wild Cash; Web3 emulation experience allowing users to participate in the crypto buzz sectors such as NFT and GameFi; Innovative content including Hooked Academy short videos, community-formed DAOs, to enrich learning experience and reduce users’ learning curve in a fun and engaging way. Quiz-to-Earn: Users get to start immersive Web3 learning and participate in the easiest way to learn Web3 knowledge while earning their first token prize by correctly answering quizzes.

PoWT (Proof of Work and Time) Mining Game: A game featured to incentivize users to contribute efforts and time within the platform, through the classic Proof-of-Work mechanism.

Social Referral: Users get to earn strong monetary rewards by simply sharing and establishing their Web3 social graph.

Stake and Swap: Users get to own their first crypto wallets and store crypto assets, and conduct staking, swap and transfer transactions with Hooked Wallet. Being the Web3 community gateway, besides offering various intriguing incentives, Hooked equips users with a complete suite of Web3 onboarding solutions to facilitate their Web3 transformation as well. Hooked Soulbound Token (Hooked SBT): Serving as the one and only digital identity, Hooked allows its community members to enter the Web3 realm with Hooked SBT, which is unique and useful for improving integrity and trust among community members. Hooked Wallet: First ever crypto wallet for most Hooked community members with user-friendly interface and infrastructure to store Web3 assets and conduct future transactions. On-chain protocol interactions: Hooked accumulates solid and substantial on-chain behaviour data by engaging all protocol interactions on BNB Chain, enabling extensive behavioural analysis and insights, and laying the foundation for community and ecosystem formation. Leveraging a whole set of user-facing products under development and a unique decentralized social network, Hooked is forming a scalable and engaging community while also on its way to establishing an ecosystem of community-owned economies. Contributed by growing decentralized KOC (Hooked users who successfully invite their social connections to join the Hooked community) nodes and edges, Hooked Decentralized User Growth Engine is fundamental to the organic growth and high engagement of Hooked community members, which, in turn, is essential to making effective and efficient massive Web3 user acquisition available for Hooked ecosystem applications. As of November 2022, Hooked has more than 250,000 KOC nodes, with every 2 existing members bringing more than 1 new member to the community. Aiming at onboarding developers and applications onto the world of Web3, Hooked is developing middlewares, including one-login DID solution, built-in wallet infrastructure, and social graph integrated interface etc., as the integrated onboarding system. Rollup applicability as the base layer to consolidate all ecosystem assets and data, is another integral part of a fast and scalable blockchain infrastructure for Hooked to build, moving computational logic and data onto application rollup and eventually forming the Hooked ecosystem. Achieving massive user adoption through gamified learning and onboarding developers and applications with powerful infrastructure, Hooked will provide a marketplace where individuals in the Hooked community are connected with applications/businesses, and resource allocation efficiency is maximized with consolidation of on-chain data and assets. With all proposals completed and milestones achieved, Hooked will become the on-ramp layer for all Web3 pathfinders with a positive flywheel-based ecosystem of community-owned economies. The tokenomics of any protocol can never be too emphasized as it reflects the value flowing within the ecosystem, while also containing both the psychological and behavioral forces that could affect the value and sustainability of the ecosystem in the long term. Hooked prioritizes the precautions of coping with token price fluctuations, emphasizing both liquidity and utility while maintaining stability and ensuring long-term sustainability. Hooked tokenomics adopts a segregation strategy by applying a single token (HOOK) oriented structure supplemented with an in-ecosystem only utility token (HGT - Hooked Gold Token), reflecting real value and enabling common use case functions, to avoid the scenario where pump and dump schemes happen. HOOK: Governance token that reflects the value of the Hooked protocol ecosystem. HGT (Hooked Gold Token): The in-ecosystem only utility token with which the community is constantly incentivized and motivated to make dynamic contributions. uHGT (unlocked Hooked Gold Token): Token derived from the mechanism for managing the liquidity of HGT, combating speculation risks when a token’s price volatility could bring down reputation and value of the network. Though HGT itself is non-liquidable, a community-driven and algorithm-adjusting unlocking mechanism of uHGT is applied to ensure a sustainable model. HOOK is the only governance token with liquidity in the ecosystem, designed to reflect the value that flows across the Hooked platform with limited supply and scheduled emission scheme. HOOK’s long term value is tied with the confidence people hold for the project but as opposed to HGT, supply of HOOK is fixed and designed to be deflationary. HOOK token utilities are mostly built in for community governance, gas tokens for platform on-chain activities, staking incentives as holding rewards, social elements demonstrations with status signaling and individuality, and for more long-range objectives, valuable innovations contributing to the ecosystem thriving. Governance platform token for Hooked ecosystem One of the most fundamental utilities of HOOK will be community governance, representing stakes and votes in ecosystem proposals. Gas token for Hooked Application Rollup As we are building rollup infrastructure on top of L1s to support our DApp ecosystem, HOOK will be used as the gas token for all economic activities. In the future, all DApps in the ecosystem built on top of Hooked platform will also be using HOOK as the gas token for on-chain transactions. Access token for exclusive NFTs and privileges of community events Community members will be motivated to hold tokens to get access to exclusive community events and grants to purchase limited editions of platform NFTs, which demonstrate community social status and network impacts. Furthermore, HOOK will be put into innovation practices which overall benefit the ecosystem of both individual participants and businesses, ensuring considerable liquidity and token value will grow in direct proportion for the success of the whole community.

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