Summary

The goal of this proposal is to authorize Cerebrum DAO to create a Product Working Group, which will be a new Working Group (WG) added to the DAO in addition to the Coordination WG, Neuroscience Dealflow WG, and Awareness & Community WG.

Rationale

(a) establish a brain health product strategy, roadmap, infrastructure, and execution framework to bring consumer-focused, evidence-based, products and services to the DAO community that support and enhance brain health;

(b) create sources of revenue and profit for Cerebrum which will aid the growth and sustainability of the DAO,

(c) implement a token utility strategy for NEURON to benefit NEURON holders with unique benefits and enhance engagement in the DAO;

(d) source, diligence, sign, and leverage external partnerships to quickly bring complementary, evidence-based products and services that fit the overall Brain Health Product Strategy to NEURON token holders; and

(e) provide a framework to design, develop, release, and manage new products and services built exclusively within Cerebrum DAO.

The Cerebrum Product WG will strive to establish Cerebrum as the primary gateway for consumers to find and participate in the best, evidence-based products and solutions for brain health globally.

Upon approval of this CDP, the Cerebrum Product WG will be tasked with initiating a follow-up proposal including a budget and roadmap for its operations, and begin to deliver products and solutions to NEURON holders.

Considerations

Product Design Process

A full Product Design Process involves:

• User research
• Requirements analysis
• Prototyping
• Minimum viable product (MVP) development
• Design phase sign-offs
• Transfer to product releases
• Software deployments
• For physical products, transfer of manufacturing from small scale to serial production batches
• Constant feedback from users and customers drives efficient engineering and development resource allocation and builds robust products

As the Cerebrum Product WG rolls out its roadmap, strategy, and initial partnerships, which means that an operating budget and development will be required to fulfill its objectives.

Partnership Development

While new products may be developed internally within Cerebrum, most products brought to the Cerebrum community will come from partnerships with existing companies that have developed products that fulfill the brain health support needs of the Cerebrum community and are supported with scientific evidence.

Researching and onboarding companies into distribution deals with Cerebrum DAO will accelerate the advancement of the Cerebrum product strategy. These partnerships will also serve to provide unique utility to NEURON token holders.

The initial execution of the Cerebrum Product WG will be to source compelling, evidence-based consumer products and structure distribution deals for the benefit of NEURON token holders. This effort will require investment in a Cerebrum Brain Health Storefront, certain NEURON staking and reward smart contracts, and an e-commerce interface.

Cerebrum already has several candidate products in our pipeline in the spaces identified in the Market Potential section below.

NEURON Utility Design

As the governance token of Cerebrum DAO, NEURON provides governance voting utility to holders. In the Cerebrum product ecosystem, NEURON may take on new utilities including staking, token-gating, rewards and incentives, and participation in research to advance evidence for Cerebrum-sourced products in exchange for providing data and earning NEURONs.

Market Potential

The potential for consumer-focused brain health products and services is massive and remains largely untapped. Consumers are only recently becoming aware of the potential they have to enhance their brain performance and preserve and protect their brain health. As a result, a growing interest exists in how to extend brain health span to ensure that our bodies do not outlive our brains.

While this market opportunity has been noticed by many selling false promises, placebo solutions, and worse, people seek scientifically proven solutions and trusted sources. Cerebrum will strive to be that trusted source by curating the best products backed by evidence. Additionally, with NEURON, we can engage token holders to actively participate in improving the evidence behind the best solutions and generating data to identify new ones.

Key opportunities include the following:

• Digital health solutions that measure brain health and can engage consumers in behavioral change strategies to increase and sustain their brain health
• Wearables to support sleep, meditation, and measuring brain health activity
• Natural product supplements backed by scientific evidence
• Personal at-home digital diagnostics and therapeutics

The global market for brain health natural products is estimated to be over $20 billion globally by 2030 and is growing at a 13% CAGR. The market for brain health apps is forecasted to be over $16 billion by 2030 and is growing at a 16% CAGR. With big data, AI/ML, AR/VR, and miniaturization/nanotechnology, the market for wearables and personal brain health devices is forecasted to be $1.2 billion globally by 2030 with a 12.3% CAGR.

Proposal

Approving CDP-5 will enable the following:

1. Authorize Cerebrum DAO to establish a Product Working Group and initial operations.
2. Enable Cerebrum to begin sourcing brain health products and put forth proposals for launching those to NEURON holders.