XCN Global Brand Acceleration Campaign

Allocate $1M USD equivalent (in XCN and/or stables) from the DAO treasury to launch a 12-month strategic marketing campaign. This initiative will drive global awareness, expand governance participation, and establish Onyx (XCN) as a recognizable brand in the crypto ecosystem.

Need for visibility: Onyx tech is advancing (gas-free wallet, Onyx Points), but brand recognition lags behind competitors.

Treasury resources: The DAO has capacity to fund meaningful marketing without threatening reserves.

Timing: A coordinated push during 2025 can compound adoption momentum.

1. Media & Ads...

Targeted placements on CoinTelegraph, CoinDesk, CMC, and CoinGecko. Paid campaigns on Twitter, TikTok, YouTube, and Reddit focused on education + adoption.

2. Influencer & KOL Partnerships....

Work with mid-tier KOLs (50k–500k followers) to maximize ROI. Sponsorships on select podcasts (Bankless, Unchained).

3. Events & Sponsorships....

Sponsor 2–3 strategic crypto conferences (e.g., ETHGlobal, Consensus). Run community meetups in 3 major regions (Asia, LATAM, MENA).

4. Community Growth Engine....

$200k bounty pool via Zealy quests, meme contests, governance explainers. Incentivize verified governance participation through small rewards.

5. PR & Branding....

Engage boutique PR agency for coverage in at least 3 major outlets. Quarterly transparency + progress reports to boost institutional credibility.

Budget Allocation (12 Months – $1M Equivalent)....

35% Media & Ads ($350k) 25% KOL & Influencers ($250k) 15% Events & Sponsorships ($150k) 15% Community Bounties ($150k) 10% PR & Brand Strategy ($100k)

KPIs....

5M+ ad impressions across crypto/web2 platforms. 5,000+ new verified users on app.onyx.org. 2x increase in governance participation at polls.onyx.org. Coverage in 3+ Tier-1 crypto outlets. Regional community hubs in at least 3 countries with 10k+ combined members.

Risks & Mitigations....

Limited budget vs. ambition → mitigate with ROI tracking and milestone funding.

Overreliance on influencers → spread spend across media, events, and PR.

Execution risk → appoint DAO marketing sub-committee to oversee agencies.