Q4 Focuses & Budget

Summary

Since our genesis cohort in October 2020, Seed Club has emerged as the category defining internet native accelerator. This proposal outlines Objectives and proposed budget for Q4 2022 to continue strengthening our position as the leading network for DAO builders and operators

This inaugural quarterly community proposal summarizes our Q4 2022 projected budgets and focus areas for Seed Club’s four working groups: Accelerator, Community, Media, and Product. This proposal offers insight to the $CLUB community into Seed Club’s operations and an opportunity to provide feedback on the proposed direction.

The themes below were developed collaboratively by our steward team and working groups. Once approved, the working groups will be responsible for executing these quarterly objectives, providing updates on progress, and returning to the community with a proposal for Q1 2023.

Thank you for collectively progressing Seed Club’s mission: to build a future where internet native orgs are the most powerful communities on the planet. Where people, not platforms, capture the value created online.

Global Focus & 2022 Goal

Our global focus is to make joining the Seed Club Network irresistible to builders and operators of internet native organizations.

Our 2022 goal is to equip 20 communities to successfully launch a Community Token that Seed Club shares in the ownership of.

It’s important to note that market conditions have changed since initially setting this goal and it’s unlikely we’ll hit this target. Inline with our core value of “Building for the long term” we are committed to supporting our alumni communities to launch tokens with launch dates that best reflect the values and priorities of their individual communities.

Strategic Pillars

The strategic pillars guiding the growth of the Seed Club Network are:

• Membership: High-impact builders view participation in the network as exceptionally valuable.
• Resources: The network retains, grows, and effectively deploys the value it creates.
• Distribution: We proliferate an authoritative brand and build growing distribution channels leveraged by the network.
• Ownership: Value creators are rewarded with ownership and the network shares ownership in member organizations.

Q4 Themes

We propose the following Q4 themes aligned with our strategic pillars:

• Expand Membership
• Scale Distribution
• Improve Builder Support

These themes are operationalized through specific objectives and metrics that live within each working group. The Seed Club working groups are the following:

• Product
• Media
• Community, which includes Accelerator and Cultivation

Each working group is made up of contributors, and supported by a Steward. Key objectives and the responsible working group are outlined below.

Theme #1: Expand Membership

What is it?

Improve and expand the specific pathways and containers for high impact members to join, create value and realize value from the Seed Club network

Why is it important?

Having an expansive network of high-impact members is critical to propagating the Seed Club meme and sustaining a high-value network.

What will success look like?

We have evergreen pathways for individual builders and project teams to apply to Seed Club, level up web3 mindset and accelerate the pace and success of their project development.

Key Objectives

• Prepare systems, timeline and process for SC06 intake and selection to launch in 2022 Q1. (Accelerator)
• 300+ projects submit SC06 interest and V2 of the selection portal is ready to deploy. (Product)
• Launch first 6-week Greenhouse cohort with 30 members curated from alumni communities. Greenhouse is a pre-accelerator program designed for early stage individual builders and operators to expand DAO-focused skills and experience. (Community)

Theme #2: Scale Distribution

What is it?

Meaningfully increase the number of people our brand reaches by leveraging existing channels and launching new ones.

Why is it important?

Enabling members to leverage our distribution to increase their visibility, impact and authority is a core value proposition of our network.

What will success look like?

Our existing media channels will continue to grow through publishing authoritative and engaging content and through increased exposure through earned media. Our member onboarding will be updated moving away from discord and towards a more purposeful, higher touch process. A development and GTM strategy for a new stand alone publication will be ready to execute.

Key Objectives

• Instigate a stand alone media brand and publication with a robust go-to-market strategy ready to execute for Q1 2023 (Media)
• Deepen Media’s impact through publishing and distributing high quality content at a consistent cadence across all 4 of Media’s workstreams (Media)
• The media team is empowered to publish and distribute high quality content through Club Press. (Product)
• Transform the Seed Club Discord structure to include synchronous onboarding and focused, thoughtful discussion forums. (Community)

Theme #3: Improve Builder Support

What is it?

Improve the access our builders have to critical information, services, collaborators, and each other.

Why is it important?

The ultimate success of Seed Club is entirely dependent on the success of our member projects.

What will success look like?

Founders are consistently showing up and leveraging the network to unblock challenges and celebrate and broadcast success

Key Objectives

• Deliver Accelerator programming that empowers teams to advocate and build independently. (Accelerator)
• 40% of alumni are using the alumni network weekly and have growing satisfaction with support from the network. (Product)
• Increase frequency and depth of engagements with 30 alumni teams. (Community)
• Expand alumni engagement and contribution opportunities (Community).
• 5+ projects are minting on Club Launch at demo day. (Product)

Q4 Budget

To accomplish the above, we’re requesting the linked budget from the Seed Club Treasury, detailed here.

Implementation

A vote for this proposal will approve the outlined budget and objectives for Seed Club’s Q4, and will approve the working groups, under the guidance of the stewards, to drive forward these objectives and to oversee the appropriate deployment of these resources.