Approve Mutant Marketing’s Budget Request for 1,549.72 NXM for 6-month period?

The budget for Mutant Marketing was put up for review on the Community Forum and is now up for a community vote.

If passed, this proposal will provide the funding necessary for Mutant Marketing to implement the marketing campaigns outlined below.

Objective

Nexus is the Blue-Chip Cover Provider

Key Results

1. Increase the number of annual Cover Policies Sold from 4,107 (YTD) to 9,000. [4,893 annual cover policies / 1,224 policies per quarter]

2. Activate 10 influential DeFi thinkers/builders who are members, have influence, and provide further credibility to the protocol.

3. Grow the number of seven figure cover buys from 350 within a six-month period (350 between Dec 21, 2020, to May 21, 2021) to an additional 440 cover buys within a six-month period, or a growth of 125% from existing levels.

Marketing Campaigns

Key Result 1 Strategy: Nexus Community Ambassador Program

Key Result 2 Strategy: The “Get Out of your Shell” Campaign

Key Result 3 Strategy: DAO Coverage Campaign

Budget and Resources Required

Our budget is broken down by quarter, and the majority of our funds will be used to establish the Nexus Community Ambassador Program, which will be leveraged to open Nexus Embassies [Quarter 1] and implement the DAO Coverage Campaign [Quarter 2]. The budget is proposed for two quarters, or a six-month period.

Requested funding: 1,549.72 NXM for 6-month period

Forum Post: https://forum.nexusmutual.io/t/mutant-marketing-strategy-budget-proposal/604