006 - Contrax Marketing Campaign

Proposal Summary: Everything is ready for the Contrax DAO to go to market. We are pending registration, but the smart contract will either be provided by CapX or made internally within a week, at which point, we can start our organic, referral-based marketing campaign.

Details: As voted on in ⁠003-earnable-trax we will have the TRAX token be earnable by farming on Contrax. The set-up is in place and just needs to be pushed into production. The token earning is currently recorded on a server but within a week we should have a smart contract ready for a non-transferrable token that can only interact with whitelisted smart contacts, for actions such as voting. This proposal would greenlight us starting the "go to market" phase of the Contrax platform & DAO, and approve the following steps:

1. The smart contract for the TRAX token would be created upon the conditions determined in ⁠002-initial-tokenomics: an 800m fixed supply, non-transferrable ERC-20 on Arbitrum One. It will either be provided by CapX or made by @Abdul Rafay.

2. The TRAX Earning currently visible on staging would go live to beta, allowing everyone to earn TRAX tokens at the rate of 1 TRAX per $50 staked every day. This rate is the starting rate, and the committee can agree to change the emission rate with additional proposals if the amount seems too much or too little. EDIT: APY was agreed upon to also be included in this rate as disscussed before (previous rate applies to 10% APY, and will increase or decrease if the user has more/less weighted APY)

3. A customer agreement as provided by Leios (which they can provide based off of a template customized by their legal team) will be put into place to put legal protections in place for the DAO for those opt into receiving TRAX tokens. TRAX earning begins only after agreeing to terms.

4. Each committee members and partner projects will receive a customized referral link that will give them a copy of 10% of all TRAX earned by those whom they refer. For example: If a committee member refers 5 people, and each earn 100,000 in TRAX during the campaign, the committee member will receive 50,000 TRAX (10,000 for each user x 5) in TRAX in their wallet.

5. Those who buy from any onramp will receive $5 in USDC as an incentive (for only the first onramp). Anyone they refer will also earn $5 in USDC and grant the referrer $5 in USDC for their first purchase. (This is already coded and tested.)

6. Platform users will all also have referral links, too, but they won't be customized.

7. Social actions and site actions will also have rewards, at or around the rates suggested in the CapX onboarding form, assuming that we are confident in their user verification system, or else, with another platform where we feel confident we can safely reward social actions without us being exploited:

https://docs.google.com/document/d/1p5m9J63pjNb5jnnIPNiarG7KPxjjuAw7rhz1AUBPFH4/edit

8. Multiple tickets will be made for different ways to spread the news about the launch of Contrax and the referral campaign promotion. Committee members can earn extra TRAX by picking up and completing these tasks.

9. Contrax will reach out to multiple projects both within and outside the crypto space, to co-market with us using the referral links.

10. The campaign does not yet have a defined end date, but we can tentatively set it to be when we end the non-transferrable period for TRAX. This period is also undecided, but we can tentatively set it to be until the 2023, at which point we can re-assess if we want to end the campaign & if we want to allow token transferability.

Later note: The campaign was set up but ultimately delayed since the xTRAX token took a few months to set up as intended.