This proposal asks COW DAO to:
If all milestones are reached, the incentive capacity equals 15% total (150,000,000 COW); if growth stalls, the program remains limited to 5% (50,000,000 COW).
CoW DAO’s initial team allocation (15% at TGE) has been highly effective, growing the team from 22 to 46 members. However, as initial 4-year grants vest by February 2026, the available pool is nearly exhausted (~2.5% remaining).
While the previous CIP-76 was rejected due to concerns over dilution and a lack of market-linked incentives, this revised proposal creates a direct link between contributor rewards and protocol success. By shifting a significant portion of the requested allocation to KPI-based triggers, we align the team’s upside with the DAO’s revenue growth, while the dollar-value cap addresses concerns regarding excessive payouts during market rallies.
Dual USD/ETH targets protect contributors in a bear market (ETH target can still be hit). But in a bull market, a fixed-token tranche could become excessively valuable. Therefore each KPI tranche is capped to a maximum USD value at unlock time.
The total incentive capacity is set at up to 15% of the total COW supply, divided into two distinct categories:
1.2 Performance-Based Allocation (10% / 100M COW)
Additional allocations will be triggered based on CoW Protocol’s Annualized Revenue, calculated as Revenue RunRate, meaning the monthly reported revenue in CoW’s Dune dashboard times 12.
To protect the team against bear market volatility and the DAO against bull market dilution, milestones are met by reaching either a USD or ETH revenue target. Each reward is capped at a maximum USD value.
| Milestone | Revenue Target (USD) | Revenue Target (ETH) | Reward Amount | Reward Value Cap |
|---|---|---|---|---|
| Milestone 1 | $38M | 12k ETH | Lesser of (25M COW) or ($25M USD value) | $25M |
| Milestone 2 | $56M | 18k ETH | Lesser of (25M COW) or ($25M USD value) | $25M |
| Milestone 3 | $85M | 27k ETH | Lesser of (25M COW) or ($25M USD value) | $25M |
| Milestone 4 | $126M | 40k ETH | Lesser of (25M COW) or ($25M USD value) | $25M |
When the Core Treasury Team believes a milestone is achieved, it must publish a “Milestone Report” containing at minimum:
Balance certainty + accountability
A base stream ensures retention/hiring continuity (minimising governance overhead). KPI tranches ensure token issuance scales with success.
** Dual targets (USD or ETH) = cycle resilience**
This avoids penalizing real market-share growth in bear markets where USD revenue may lag while ETH-denominated throughput remains strong.
USD cap = tokenholder protection in bull markets
This prevents the “windfall” scenario where a fixed 25M COW tranche becomes disproportionately valuable due to price appreciation.
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