CIP-46: Funding for Marketing & Business Development Services - Service Agreement No 1

CIP: 46
title: Funding for Marketing & Business Development Services - Service Agreement No 1
author: @chim9
status: Active
created: 2024-06-21

Simple Summary This CIP proposes allocating funds to secure comprehensive business development and marketing services for CoW DAO, delivered by Defou S.A. an external Service Provider (the “Service Provider”). The Service Provider will be responsible for market analysis, brand positioning, campaign creation and execution, and developing an ecosystem of partnerships. This will boost CoW DAO’s brands and products visibility, customer engagement, and long-term growth in the decentralized finance ecosystem.

Motivation To achieve the vision of a decentralized future where digital assets are traded fairly, efficiently, and reliably, CoW DAO requires a strategic approach to business development and marketing. By partnering with an expert Service Provider, this CIP ensures that CoW DAO will leverage tailored strategies aligned with the DAO’s values to expand brand awareness, strengthen partnerships, and engage new markets. The Service Provider will coordinate and facilitate the efforts of the various contributors contributing to the scope of service as defined below. This CIP is critical to ensuring that CoW DAO remains a competitive and innovative leader within the decentralized exchange space, aligned with the DAO’s long-term vision and values.

Scope of Services The Service Provider agrees to deliver comprehensive business development and marketing services (the “Service”) to CoW DAO, including but not limited to:

Conducting market analysis to identify target audiences, explore new opportunities, and assess emerging trends. Developing brand positioning strategies to ensure alignment with CoW DAO’s core values and market objectives, enhancing brand perception. Creating and executing multi-channel marketing campaigns to increase visibility and attract high-quality partnerships related to CoW DAO and its products including but not limited to CoW Swap, CoW Swap Widget, CoW AMM, MEV Blocker, and COW Token. Implementing lead generation and customer engagement strategies, as well as fostering and executing partnerships on behalf of CoW DAO to support sustainable development and growth of the CoW ecosystem and COW token. Providing progress reports and data-driven insights to ensure transparency, track performance, and align strategies with CoW DAO’s evolving goals. Distributing CoW DAO’s products, managing revenue sharing and fee programs between CoW DAO and potential partners in relation to such products. Collaboration The Service Provider will work closely and cooperate with CoW DAO and CoW DAO’s contributors to understand and coordinate business & marketing objectives, maintain alignment with the community’s goals, and adapt strategies accordingly.

Reporting and Timeline The Service Provider will report periodically, on https://forum.cow.fi on progress and adjust strategies based on feedback and evolving market conditions.

Rationale Effective business development and marketing are essential for attracting new users and building partnerships. The Service Provider will tailor strategies using proven techniques like SEO/SEM, content marketing, social media marketing, and lead generation to expand CoW DAO’s reach and impact. This collaboration will empower CoW DAO to align its growth trajectory with user needs and establish itself as a leading decentralized exchange platform.

Alternate designs, such as internal execution of the Service, were considered but deemed less effective due to a lack of specialized expertise and the need for quick, market-aligned responses.

The proposed partnership approach ensures that the marketing and business development efforts will be executed by experts while remaining closely aligned with CoW DAO’s objectives and values.

I. Services The Service Provider agrees to deliver to CoW DAO the Service as defined above.

The Service Provider shall collaborate closely with CoW DAO to understand their business objectives and tailor services to align with the CoW DAO’s brand identity and target market. The Service Provider will employ various digital marketing and business development techniques, including but not limited to SEO/SEM, social media marketing,and other relevant strategies to raise brand awareness and drive business growth.

CoW DAO will provide the necessary information and access required to facilitate these services effectively.

All activities and results will be reviewed and reported periodically, as outlined in the agreed-upon service timeline.

II. Compensation Fixed compensation - CoW DAO will allocate a budget of 20.000 USDC per month to compensate the Service Provider for the delivery of the Service, paid upfront

This compensation represents the Service Provider’s estimated costs for the provision of the Service. The proposed budget is based on projected labor, materials, and other direct/indirect costs to provide the Service.

The budget agreed upon for delivery of the Service is effective for the current term of this Agreement. In the event of any substantial changes to the budget or Service requiring an increased allocation requires the Service Provider to submit CIP to CoW DAO to adjust the fee on a monthly basis to account for actual costs incurred. Any such CIP is subject to the approval of CoW DAO’s Governance Mechanism as defined in CoW DAO’s Participation Agreement. In the event the Service Provider submits a fee adjustment proposal, it must provide a detailed account of costs incurred in the preceding months.

Service Fee for Third-Party Transactions - In addition to the monthly compensation, the Service Provider shall be entitled to collect a service fee for transactions facilitated with third-party partners on behalf of CoW DAO. Such a service fee shall not exceed 2.5% of such transaction value. All profits made from the Service Fee for Third-Party Transactions will be reinvested solely in accordance with CoW DAO’s vision of a decentralized future and its mission to enhance CoW DAO’s products and more generally the CoW ecosystem.

Compensation should be transferred to eth:0x5FD8a90b910D7BE482068Db5b2B88eC9Eb0dF7A0 by the Treasury Core Team.

III. Terms of the Service Agreement Validity

This Agreement is subject to the approval of CoW DAO’s Governance Mechanism as defined in CoW DAO’s Participation Agreement. In the event CoW DAO does not approve this Agreement through its Governance Mechanism, this Agreement shall be null and void.

Term and Termination

This Agreement shall commence on the 1st May 2024 and shall remain in full force and effect until the 31st December 2024 (the “Term”). CoW DAO and the Service Provider agree that this Agreement cannot be terminated before expiry of the Term. Notwithstanding the foregoing, should funds remain available to continue the mandate provided by this Agreement, the Agreement shall continue in effect until such funds are exhausted. The Service Provider shall notify CoW DAO in advance regarding the continuation of the Agreement and the estimated period for which the remaining funds will support its operation.

Payment

Upon approval of this CIP, CoW DAO agrees to an upfront payment of the approved fee to the Service Provider.

Upon approval of this CIP the payment to the Service Provider will be transferred from the DAO’s treasury.

Intellectual Property & Grant of License

All rights related to works, new products and processes, or correction or improvement of products or processes already existing in addition to works, inventions or creations, designs or models, trademarks, trade names, logos, software, databases, domain names or other materials and know-how (including trade secrets), whether registered or not, and regardless of their patentability, registrability or fixation, that the Service Provider, individually or jointly, has created or whose creation has provided during the execution of the Agreement to provide services that relate, directly or indirectly, to the business of the CoW DAO, (hereinafter, “Intellectual Property”), belong by origin and since their creation to CoW DAO in accordance with CoW DAO’s Participation Agreement.

This effect occurs when the Intellectual Property is generated during the provision of Service by the Service Provider, regardless of whether or not the creation, or the cause of the creation, of the Intellectual Property is, wholly or partially, directly or through a third party.

CoW DAO hereby grants the Service Provider a non-exclusive and non-transferable right to use CoW DAO’s Intellectual Property for the purpose of this CIP (“License Purpose”). CoW DAO authorizes the Service Provider to grant sublicenses for the sole purpose of executing this CIP consent. A prerequisite for this authorisation is that the sublicensee agrees to comply with all of the Service Provider’s obligations under this CIP.

Service Provider’s Obligation

The Service Provider is responsible for ensuring that CoW DAO’s products and Intellectual Property are marketed and presented accurately and in line with CoW DAO’s values to potential partners.

Miscellaneous (in no particular order) : This part is not posted as it was too long for the proposal text, it can be consulted on the forum post.