One of the consistent feedback from all the clients we have worked with is not having the impact they were looking for through our social media reach.
In an attempt to increase our impact with the budget we’re given by the projects, the project management team propose that every piece of published content (videos, clips, articles, podcasts, etc.) needs to have a minimum of 100 views/clicks/downloads by the contract end date in order to be eligible for Coordinape payment distribution.
** Obviously there are exceptions in certain circumstances such as when a client asks for a video explainer for their docs or a graphic header for Twitter. These outlier cases will be at the discretion of the PM **