Summary / Context

The Community Spotlight program on r/CryptoCurrency has been a major success, consistently selling out with demand exceeding available slots. The banner is currently booked out roughly three months in advance, leaving us unable to serve projects that want short-term visibility.

We’ve had projects inquire about running campaigns, but due to this backlog, we have no inventory to offer them in the near term. By opening a Community Spotlight on r/CryptoMarkets, we provide a high-quality alternative placement that is well suited for trading-focused projects, while preserving the exclusivity of r/CryptoCurrency’s spotlight.

This proposal seeks to expand the Moon DAO’s advertising program by adding a Community Spotlight placement on r/CryptoMarkets, priced at 50% of the Community Spotlight rate on r/CryptoCurrency.

Data

• r/CryptoMarkets generates approximately one-third of the views of r/CryptoCurrency.
• During test runs with project banners, r/CryptoMarkets delivered roughly 50% of the views compared to r/CryptoCurrency.
• These results validate the proposed 50% pricing structure.

Pricing Structure

• The r/CryptoMarkets Community Spotlight will be priced at 50% of the current r/CryptoCurrency Spotlight rate.
• The rate will always remain directly tied to r/CryptoCurrency pricing for simplicity, transparency, and ease of explanation to partners.
• AMAs, announcements, etc pricing remains unchanged

Pros

• Increased burns: Expands advertising inventory, burning more MOONs and strengthening the token economy.
• Captures unmet demand: Provides an outlet for projects unable to secure r/CryptoCurrency slots due to the backlog.
• Better targeting: r/CryptoMarkets’ audience skews toward trading, yields, and market-focused discussions.
• Preserves exclusivity: Keeps r/CryptoCurrency spotlight scarce while still expanding options.
• Strengthens ecosystem: Builds activity on a sister subreddit while aligning revenue with the DAO’s tokenomics.

Cons

• A few projects might choose the cheaper option instead of waiting for the premium spotlight (not a major concern)
• r/CryptoMarkets has only recently seen higher activity. If it sees fewer traffic, we can update pricing so advertisers aren't getting a poor deal