While we work to earn & maintain our reputation of being the most trusted name in crypto, scammers continue feeding on our customers' sense of security. We do have a small, but devoted, group of champions, mainly Redditors, who engage proactively to report scams and educate others. They do this because it's the right thing to do, and we should reward their work with NFTs!
Serving as CommMod in a past life, we deployed a similar project, serving ~8mil Facebook fans. These campaigns strengthen the overall sense of togetherness, drive positive brand engagement to the moon, and, result in the dramatic decrease of fraudulent activity on the platform.