Executable CGP10 - Semi-Annual APAC Media Proposal by BlockBeats 律动

BlockBeats Media Proposal For Connext I. Connext Governance Proposal

1. Abstract: Over the three-month collaboration period, BlockBeats will focus on three aspects: "Market outlook & application scenarios of multi-chain interoperability", "Key product introductions and partnership announcements", and "Brand awareness and Chinese community development", according to the project roadmap, to provide Connext with comprehensive marketing strategies.

2. Motivation:
   As the largest Chinese Web3 media outlet and research institution, BlockBeats is committed to producing and disseminating in-depth editorial content, comprising analytics, insightful opinion pieces (news flashes), and comprehensive news on crypto assets and blockchain technology. Our mission is to inform, educate, and provide valuable information to our extensive audience of over 5,000,000 subscribers and readers worldwide. We are honored to be recognized as "The Most Valuable Chinese Media" by millions of investors and developers.

   Since 2022, BlockBeats has been deeply involved in the track of multi-chain interoperability, and have already partnered with several leading projects, such as LayerZero, Axelar, Celer Network, etc. We have been deeply engaged in their ecosystem development and have assisted teams in formulating market strategies and community development plans in the Asia-Pacific region.

   We have every reason to believe that we will significantly assist the Connext team in refining their marketing and promotion plans in the Asia-Pacific region. Through comprehensive user education, we will better present Connext's advantages and vision to ensure that the team remains at the forefront of the multi-chain interoperability realm, even as the best product available.

3. Rationale & Key Terms: In coordination with Connext team's brand influence and product advantages, BlockBeats will conduct a comprehensive marketing plan for the team. The services provided will include but are not limited to news flashes and app pushes, press releases, channel distributions, social media interactions, KOL connections, etc. With an appropriate frequency of exposure, through event marketing and daily updates, we will generate community discussions on topics such as the scalability of multi-chain interoperability and the insightful cognition of interop trilemma, etc.

   Explanations and reference links:

   a. In-depth Articles & Project Introduction:
   Original in-depth content, including but not limited to project introduction, token model analysis, roadmaps, etc. will be posted on all BlockBeats channels. The article will enhance the project's brand awareness and strongly improve its exposure and influence in the Chinese markets.

• 「LayerZero: A protocol layer product is often mistaken for a cross-chain bridge」Layerzero：常被误认为跨链桥的协议层产品 - BlockBeats

• 「Axelar Network: A $1 Billion Interoperability Protocol」
  Axelar Network：估值10亿美元的互操作性协议 - BlockBeats

• 「Axelar（AXL）and the future of Ethereum scalability」
  Axelar（AXL）和以太坊扩容的未来 - BlockBeats

• 「Aptos: The Public Chain Invested By Paypal And Built By Facebook Members
  Aptos：PayPal投资、Facebook成员打造的公链有何不同？｜项目介绍 - BlockBeats

• 「The Graph: The Backbone Powering DeFi and Web 3.0」The Graph：赋能DeFi与Web3世界的脊梁 - BlockBeats

• 「Dark Forest: In the dark forest, it's not just "snatch" to make a profit」
  黑暗森林中，不是只有「抢跑」才能获利 | 律动研究院谈以太坊黑暗森林系列一 - BlockBeats

  b. News & Real-time/long-term Tracking

• Track and spread the latest/real-time updates quickly and widely.

• Long-termly track the significant events or updates. c. AMA/NEXT Livestream/Twitter Space

• BlockBeats AMA group gathers seed users and builds direct connections with potential investors and it will dramatically enhance brand awareness and bring project team great cooperative opportunities.
  Customizing the entire online AMA process service according to project needs, including poster production, content sorting, and AMA hosting. The AMA conclusion article will be published and distributed to BlockBeats channels.

• Next (avg. audience: 2.5k+) is a series of livestreams launched by BlockBeats. It aims to explore the "next stop" of the blockchain world and pays close attention to the global's cutting-edge technology trends. For each episode, 1 or 2-star projects that win the vote will be selected as our guests. By far, 15 episodes have been held successfully, which has caused great repercussions.

• Twitter Spaces (avg. audience: 3.5k+) is one of the most open channels for discussion on Twitter. During large-scale industry events, it sparks discussions on a wide range of topics. Related activities have become increasingly important for publicity. The Twitter Space constructed by BlockBeats can further shorten the distance between users and enhance interactivity. Additionally, you can also consider using professional and popular scientific content as the theme to introduce the background, technical expertise, and professionalism of team members to users.

4. Specifications:

   

5. Steps to Implement:
   This Cooperation requires joint efforts from both Connext and BlockBeats. BlockBeats will act as Connext's official Chinese media partner, providing original content creation, integration, translation, and dissemination of news flashes and press releases. Additionally, BlockBeats will offer live streaming channels, traffic, Asia-Pacific region resource connecting services, and support online and offline advertising, consulting, and event services during the cooperation period. Communication will take place in the Telegram group, and BlockBeats will deploy at least three colleagues (one from the marketing department, one from the operations department, and one from the content team) to provide full-service support to Connext.

6. Timeline: 2 Quarters Starting date: 25th April Ending date: 31th October (The actual consumption and timeline will be in accordance with Connext's milestones and major announcement)

7. Overall Cost: 148,000 NEXT Token

II. BlockBeats Media Resources (This has been removed due to character limitation, you can check this section in the forum's post)